Search Engine Land

SEPTEMBER 26, 2023

Let’s take a fake listicle – the “best Eid al-Fitr gifts for content marketers” – and walk through how an LLM can generate this list by combining textual cues from documents about gifts, Eid, and content marketers. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

X-functional 110

X-functional Networking Gaming Represent 110

Hubspot

JUNE 13, 2013

Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. But sometimes, it''s helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop , but there are some core marketing truths that can stand the test of time. 7) “The best ideas come as jokes.

Manufacturing 78

Manufacturing Clients Networking Process 78

SalesFolk

JANUARY 17, 2018

Meanwhile, the intended market here is more general than a TV audience from the 1990s. I was made aware of your blog post here” only directs me to a website of marketing links and no mention of SalesFolk anywhere. Crimes: misleading copy, poor grammar, sloppy style . Lines like “. The vagueness doesn’t stop there, though. “I

Manufacturing 46

Manufacturing Follow-up Up-sell Networking 46

Hubspot

MARCH 24, 2017

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. 4: National Grammar Day #NationalGrammarDay. March 2017. August 2017.

Education 101

Education Gaming Engineering Start-ups 101

Hubspot

MARCH 11, 2019

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. Monday, National Grammar Day #NationalGrammarDay. Tuesday, Mardi Gras #MardiGras.

Education 78

Education Gaming Engineering Start-ups 78

Hubspot

NOVEMBER 21, 2014

It kinda feels like I just shared a private joke with someone at the company. While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing. Let me show you what I mean.

UX 76

UX Start-ups User Experience Represent 76

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. The first hurdle? Yes, it probably is.

Product 67

Product Legal Start-ups Up-sell 67

Hubspot

MARCH 26, 2018

That is, the jokes have something to say about the world, about society, politics, and people with power. And while some of his techniques are specific to crafting jokes, many are also applicable to any writing discipline. I knew we had to put the joke first so that people were laughing before they even picked up the paper.”.

Follow-up 78

Follow-up Up-sell Technique Start-ups 78

Hubspot

JANUARY 17, 2019

And do you know who is behind all of that marketing collateral? Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy: This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets.

X-functional 101

X-functional Gaming B2B Up-sell 101

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Start-ups 101

Start-ups Follow-up Engineering Service 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Start-ups 78

Start-ups Follow-up Engineering Presentation 78

Hubspot

DECEMBER 17, 2015

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. Then, the tables were turned. I was terrified.

Negotiate 70

Negotiate Start-ups Process Meeting 70

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Should they crack a joke every once in a while? Think about it.

Follow-up 73

Follow-up Angle Start-ups Process 73

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

SEPTEMBER 24, 2021

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. A competitive edge” is important to Kajabi’s audience of entrepreneurs, marketers, and influencers. . Here’s an example from Enchanted Marketing : The oven preheats quickly. Nike’s subject line also caught my eye: .

Product 134

Product Launch Click Through Rate Objectives and Key Results 134