Martech

JANUARY 8, 2024

For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief. But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward.

Service 100

Service Contact Engineering Start-ups 100

Search Engine Land

MARCH 17, 2023

Get the daily newsletter search marketers rely on. Title tags and meta descriptions An obvious use case where the API makes sense is having ChatGPT generate title tags or meta descriptions at scale. You can use this same format for title tags. function AI_ChatGPT(prompt, temperature = 0.4, model = "gpt-3.5-turbo")

Price 145

Price Follow-up Start-ups Engineering 145

Search Engine Land

FEBRUARY 23, 2024

I am the first generative AI chatbot for search marketers. Use headers and bullet points where appropriate to break up your guidance in an easy to follow format. Format) Use headers and bullet points where appropriate to break up your guidance in an easy to follow format. I am trained with Search Engine Land content.

Construction 113

Construction Engineering Presentation User Experience 113

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Your client does not have a strong understanding of SEO, so explain the plan in an easy-to-follow format using headers and bullet points where necessary. I am trained with Search Engine Land content. Here’s something somebody asked me!

User Experience 88

User Experience Clients Consult Engineering 88

Search Engine Land

MAY 6, 2024

Elements like title tags , meta descriptions and alt text influence Google’s ability to understand the meaning of your page’s content. When new word choices within headers, body or metadata on the new site inadvertently remove on-page SEO elements, keyword relevance changes and rankings fluctuate.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Search Engine Land

SEPTEMBER 21, 2023

This article goes beyond the standard on-page audit elements (like titles, descriptions and header tags) to examine potential gaps in your enterprise technical SEO audit stemming from the complex nature of these websites. When a page contains unique content, its canonical tag should be self-referencing. <link

Objectives and Key Results 102

Objectives and Key Results Engineering High impact Networking 102

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.

Engineering 103

Engineering Click Through Rate Follow-up Service 103

Search Engine Land

JANUARY 11, 2024

Inform your content marketing strategy One of the most significant applications of the “About this result” feature is its ability to inform content marketing strategies. Are there any gaps in your existing content marketing based on what you see for competitor sources? Get the daily newsletter search marketers rely on.

Trust 123

Trust Engineering Represent Follow-up 123

ConversionXL

JULY 8, 2020

A structured snippet contains a header and a list of 2–10 words that relate to the header. For example, if your header is “services,” then the words that relate to your header may be “oil change” and “brake repair.”. Next, click on “Create UET Tag.”. Fill in the “UET tag name” section. Review extensions.

GTM 100

GTM X-functional Appointment Campaign 100

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. Use headers and bullet points where appropriate. Use headers and bullet points where appropriate. Identify Seed Keywords: Begin by brainstorming a list of seed keywords related to real estate, home buying, selling, and local market trends.

Real Estate 103

Real Estate Click Through Rate CTR Angle 103

Martech

APRIL 4, 2023

You can use data from the HTTP header, such as geolocation or referrer. Keywords or tags. It analyzes the content of the page the user is currently viewing and recommends similar content based on keywords, tags and other relevant information. They have no history on your site, so it’s harder to do look-a-like modeling.

B2C 110

B2C Referrals Engineering Promote 110

Search Engine Land

AUGUST 7, 2023

I’ve started to detect, though, with alarming frequency, something unique to SaaS clients: Pages typically under subdomains that no one ever thinks about – in either marketing or product teams – being indexed. Get the daily newsletter search marketers rely on. client.example.com ). SUBSCRIBE See terms. Why is this data even on Google?

Clients 90

Clients Consult Legal Engineering 90

Search Engine Land

NOVEMBER 27, 2023

title tags, meta descriptions, H1s, etc.) On-page SEO relies on the technical SEO audit to address issues like missing content, meta descriptions, or erroneous H1 tags. robots.txt, no-index tags, canonical tags, XML sitemaps) agree with each other, without sending contradictory signals to Google. SUBSCRIBE See terms.

Campaign 109

Campaign UX Technique Technology 109

Search Engine Land

AUGUST 10, 2023

Get the daily newsletter search marketers rely on. Headers (H1, H2, etc.) Header tags segment the information into sections, aiding in both user comprehension and search engine optimization. The goal is to improve your search engine rankings while enhancing the customer experience. SUBSCRIBE See terms.

User Experience 93

User Experience Engineering Follow-up Up-sell 93

Search Engine Land

OCTOBER 25, 2023

Review AI-generated content While many AI detection tools are in the market today, you can’t rely on them to do the job accurately. Get the daily newsletter search marketers rely on. Does the article lack meta descriptions and meta tags that accurately summarize its content? To address this: Be aware of potential biases.

Objectives and Key Results 109

Objectives and Key Results Presentation Engineering Trust 109

Search Engine Land

AUGUST 29, 2023

Use AI prompts for HTML assistance You can use AI prompts for HTML assistance, such as requesting header tags for breaking up articles and generating headlines. Simplify title tag adjustments in a spreadsheet for bulk uploads – this is an efficient approach to fine-tune your strategy. But watch out for content overlap.

Launch 124

Launch Angle Click Through Rate Engineering 124

Search Engine Land

JUNE 1, 2023

In other words, it’s a way to tag and categorize information on your webpage so that search engines can better understand what your page is about. Get the daily newsletter search marketers rely on. We typically use a plugin to inject header code into a blog article, but that is just one of many options. Here is the script.

Engineering 99

Engineering Represent Follow-up Presentation 99

Search Engine Land

AUGUST 30, 2023

Get the daily newsletter search marketers rely on. ChatGPT is pretty good at interpreting your column headers, but you can provide additional clarification. Perform server log analysis There are several tools on the market to help monitor server log analysis, many of them freemium. From here, you’re all set to get started.

Represent 90

Represent Follow-up Start-ups Technique 90

Search Engine Land

FEBRUARY 23, 2024

This will provide you with a list of our current live URLs and all of the default metadata Screaming Frog collects about them, such as Titles and Header Tags. Get the daily newsletter search marketers rely on. Finally, click on Export to save this data as a CSV. Save this file as origin.csv.

Process 138

Process Start-ups Service 138

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Lead Fuze

MAY 26, 2023

Niche Down Your Focus Area: The Key to Targeting Relevant Audiences To effectively market your recruitment agency, it’s crucial to specialize in a specific domain (e.g., Next-Level Content Marketing: The Skyscraper Technique and Beyond To truly elevate your recruitment marketing, you need to embrace the power of high-quality content creation.

Niche 52

Niche Referrals Technique Clients 52

Search Engine Land

NOVEMBER 30, 2022

Get the daily newsletter search marketers rely on. Using headers (suitable for SEO and your reader). Add your keyword to your URL, image file name, and header tags, and use it throughout your copy. ” /> ” /> ” /> ” /> ” /> ” />. Processing…Please wait.

Angle 96

Angle Follow-up Conversion Start-ups 96

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). What is a Canonical Tag? If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source.

Territory 71

Territory E-commerce Engineering Follow-up 71

Heinz Marketing

NOVEMBER 18, 2021

However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post.

Engineering 134

Engineering Start-ups Meeting Prospecting 134

Hubspot

JUNE 9, 2020

For instance, the word "Paramore" was hyperlinked to an internal tag of the same name, showing all previous RS posts that mentioned the band. Mailchimp is a marketing software platform. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot. Headers are your friends. Image Source. Section off your main ideas.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

Salesforce

NOVEMBER 2, 2023

Look for self-service software that lets you tag or label similar cases, so you know when multiple employees are hunting for the same information. Make sure every topic and article has a meaningful name and is tagged with the right category so employees can find what they want via search or browsing.

Service 59

Service Networking Start-ups Technology 59

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. Headers separate the large portions of text in your articles.

Customers 95

Customers Promote Engineering Drivers/motivators 95

Hubspot

OCTOBER 7, 2013

HTML lays out the structure, from the title and first header, to a bulleted list, all the way to your footer. This language is spoken through elements, composed of tags that are enclosed in angle brackets. One of the basic rules in HTML is that each element, for the most part, must have an opening and closing tag.

Angle 72

Angle Closing 72

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. Step 1) Install the pixel’s code into your website’s header. This will usually be just after the opening tag.

Click Through Rate 78

Click Through Rate Follow-up Campaign Conversion 78

Search Engine Land

JANUARY 22, 2023

FTC Complaint Filed Over AskEraser: “Unfair & Deceptive” 2008: Multiple groups asked the US Federal Trade Commission to rule on whether Ask was using unfair and deceptive trade practices in marketing its tool. So Barry Schwartz made one. Will The European Union Decide IP Addresses Are Personal?

Referrals 89

Referrals Hospitality Launch Engineering 89

Search Engine Land

DECEMBER 13, 2022

Entering a new market or going global comes with potentially significant rewards and considerable risks. Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis. Market profitability assessment.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

OCTOBER 24, 2022

Structured content with keyword-optimized headers. Images with alt tags. Get the daily newsletter search marketers rely on. Missing information – Which pieces are missing key information, like a meta description, keyword-optimized headers, CTAs, or correct links? Keyword placement. Internal and external links. See terms.

Start-ups 76

Start-ups Meeting Conversion Strategize 76

The 5% Institute

JUNE 19, 2023

Understanding Your Target Market To generate sales effectively, you must have a deep understanding of your target market. Identifying your ideal customers’ needs, preferences, and pain points will allow you to tailor your marketing efforts accordingly.

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. So, here's what to keep in mind when pursuing one of the above three URL structures: You'll Need Multilingual SEO Meta Tags. Learn more about how to incorporate meta tags here.

Retail 100

Retail CTR Represent Engineering 100

Search Engine Land

OCTOBER 23, 2023

The new development will bring affinity, in-market, and demographic audience segments to connected TVs. Close variants are no longer what they used to be and marketers are being forced to adapt to machine learning. Let’s get to it! Advertisers will be able to reuse audiences across campaigns. Honorable mentions Ads Editor version 2.0

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). What text is offset or included in headers? The most common phrases can serve as a basis for classification (and help automate tagging in a spreadsheet). How Google (and others) define search intent.

UX 126

UX Engineering Click Through Rate Follow-up 126

Search Engine Land

DECEMBER 6, 2022

Get the daily newsletter search marketers rely on. Walmart has the yellow tag sales, which they use as a sub-brand. Leading up to Thanksgiving, they promoted their Black Friday “Deals for Days,” which was included in the main navigation, a promo banner and main header elements above the fold. Processing…Please wait.

UX 87

UX Manufacturing User Experience Cross-sell 87