Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? Consumers want videos that reflect their daily life. Not sure how to keep your finger on the pulse?

Entertainment 99

Entertainment Education Start-ups Launch 99

Search Engine Land

SEPTEMBER 21, 2023

Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. long sales cycles) or become paralyzed with indecision. The key is telling Google how your leads differ in value to your business. Use as much data as possible to guide Google’s AI solutions. Why not “Contract Signed”?

Lead generation 111

Lead generation Non-Profits Drivers/motivators Intrinsic 111

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel.

Entertainment 101

Entertainment Education Promote B2C 101

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Hubspot

DECEMBER 12, 2023

There's AI — obviously — and all the ways it's changing how we sell. Use AI to augment, not automate. But how can salespeople leverage AI without losing that human connection? John Barrows , CEO at JB Sales , recommends being selective in how you use AI. Content marketing has to become a focus."

Objectives and Key Results 73

Objectives and Key Results Pipeline Sales Trust 73

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 117

B2B Represent Campaign Strategize 117

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there.

B2B 91

B2B Teamwork Referrals Cross-sell 91

Lead Fuze

JUNE 27, 2023

When it comes to elevating your brand’s online presence, knowing what to look for in a content marketing agency is crucial. From startups to established businesses, everyone can benefit from a well-executed content marketing strategy. The top 3 priorities in content marketing? What does a content marketing agency do?

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Hubspot

JUNE 9, 2020

More specifically, long-form content. Let's say you're looking for a resource about how to start an online business. This is the glory of long-form writing. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Let's take a minute to look at how.

Engineering 101

Engineering Start-ups Presentation Follow-up 101

SaaStr

DECEMBER 14, 2022

Across their 100,000 customers, Hubspot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Moving from Automation to CRM.

Drivers/motivators 90

Drivers/motivators A/B testing CRM Growth 90

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays.

Launch 101

Launch Niche Entertainment Government 101

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a small business owner, an online influencer, or a marketing professional, understanding how to generate leads organically can be pivotal for your success. You might find yourself asking: amidst countless businesses vying for attention online, how do I make my mark? What are the 3 ways to generate leads?

Growth 52

Growth Lead generation Gaming Strategic planning 52

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 107

B2B Represent Campaign Strategize 107

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. More people than ever are using social sites, which is good news for social media marketers. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. In this post, we'll cover the following: Selling services online How to sell services online There are quite a number of steps involved in selling services online. How to Sell Services Online 1. Or just a limited selection to start?

Service 86

Service Sell E-commerce A/B testing 86

Veloxy

APRIL 11, 2023

Some find it fascinating; some use it for daily activities, and others fear losing their jobs to AI. Whether you like them or not, you may have noticed how they can speed up various tasks, from content generation to planning and researching. Your sales and marketing teams may benefit from AI too.

Pipeline 130

Pipeline Sales CRM Price 130

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. At this point, you may have your own predictions of how people might have voted. So which, ultimately did people choose?

Entertainment 101

Entertainment Launch Gaming Follow-up 101

ConversionXL

JUNE 15, 2021

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. What is storytelling in marketing and how does it help you attract and grow your audience? Take outdoor clothing company Patagonia , for example.

Education 153

Education Presentation Promote Campaign 153

ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. I’ll also show you how to apply your analysis to win more relevant clicks. These answer boxes used the Knowledge Graph to show a box that answered a search query. Let’s use the query “what is digital marketing” as an example. SERPs aren’t static.

Start-ups 147

Start-ups Legal Follow-up Engineering 147

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams. Infographics are an excellent marketing tool for educating customers and sharing information.

Education 100

Education Service Campaign Presentation 100

ConversionXL

OCTOBER 9, 2019

Video marketing is booming. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day.

Lead generation 110

Lead generation B2B Promote Strategic planning 110

Lead Fuze

JANUARY 2, 2024

That’s where a solid content marketing strategy comes in. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye? Come along as we unravel how tapping into powerful buyer personas can transform strangers into loyal fans.

Sales 52

Sales Strategize Niche Lead generation 52

Hubspot

MAY 11, 2021

As Clubhouse Founders Paul Davison and Rohan Seth have said , "The thing we love most is how voice can bring people together.". Which leaves many marketers wondering: Which one is more worth my time? Clubhouse vs. Podcasts: Which Should Marketers Use? Podcast is long-form content. Let's dive in. 49% of U.S.

Follow-up 101

Follow-up Lead generation Education Start-ups 101

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Take Blockbuster, for example.

B2C 64

B2C Price B2B Sales 64

ConversionXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. text messages, DMs, video calls, etc.)

A/B testing 103

A/B testing B2B Trust Follow-up 103

ConversionXL

OCTOBER 16, 2022

For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. HubSpot Marketing. HubSpot Marketing. Popup Forms. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish.

Lead generation 101

Lead generation User Experience Transportation A/B testing 101

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. Some videos lose their quality when they're reuploaded and become blurry, which can dissuade viewers. In this video, People's Revolt does three things right. First, they use a viral sound in their video, which can help them reach more users.

Launch 101

Launch Commission Promote Follow-up 101

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Out came a long list. Digital Marketing Knowledge.

Lead generation 106

Lead generation A/B testing Government Customer Relationship Management 106

Hubspot

JANUARY 22, 2021

For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM". What is CPM, and how is it calculated? CPM varies depending on how much an advertiser pays to display the ad.

Niche 97

Niche Finance Retail Price 97

Hubspot

JANUARY 6, 2020

But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

Campaign 83

Campaign Gaming Launch Education 83

Hubspot

MARCH 10, 2020

Your problem might not be the content you're posting, but how you're executing and promoting that content. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts.

Entertainment 89

Entertainment Angle Technology Technology 89

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram's visual layout allows users to see images, videos, Stories, and live streams from their favorite accounts, TikTok provides an endless feed of short, entertaining video clips.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

E-commerce 101

E-commerce Strategize Start-ups Prospecting 101

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140