ConversionXL

FEBRUARY 24, 2021

How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. Russel have a more direct take: .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side. Diving Into This Result.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? Ripped: Make your stories look like a page ripped out of a book. Ripped: Make your stories look like a page ripped out of a book.

Consult 120

Consult Contact Process Customers 120

Hubspot

DECEMBER 4, 2019

While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a form of what's called ephemeral content, which is defined as content that goes away after a certain period of time.

Follow-up 80

Follow-up Launch Promote Product 80

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

Campaign 122

Campaign Networking Non-Profits Launch 122

Sales Pop!

AUGUST 22, 2022

Video is becoming an increasingly important part of social media marketing. We’ll also take a look at some tips for creating effective videos, as well as how to effectively use SFX (sound effects) and royalty-free music in your content. Tell a Story. People love stories. Let’s get started!

Entertainment 97

Entertainment Sales Trust Education 97

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 124

Retail X-functional Launch Non-Profits 124

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Launch 76

Launch Networking Start-ups Product 76

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. How did they get here? From there, the pace picked up rapidly.

Growth 94

Growth Launch Territory Legal 94

Martech

AUGUST 11, 2021

Social media monitoring is how you do it – but not all tools are created equal. Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. In my view, this is how I envision a truly digital closet — one you can wear virtually, wherever you are. This capability doesn’t even exist.

Technology 132

Technology Technology Networking User Experience 132

ConversionXL

JULY 21, 2020

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another.

Customers 92

Customers Campaign Drivers/motivators Start-ups 92

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. This favorable word-of-mouth tells a surprisingly scary story, too. But this has an impact on digital marketers, too. How long should a social video be? How long should a social video be? Last year, 15.4

Follow-up 118

Follow-up Growth Engineering Technology 118

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. Take this story from WordPress 's Instagram account. Image Source.

Customers 90

Customers CTR Follow-up Promote 90

Hubspot

MAY 4, 2017

To that end, we wanted to help you learn from mistakes we’ve seen on Snapchat that don’t make us want to click to learn more. Read on for common problems -- and solutions -- for making your Snapchat Stories as compelling and clickable as possible. 8 Snapchat Mistakes You Might Be Making. 1) Your Stories are too long.

Drivers/motivators 77

Drivers/motivators Follow-up Gaming Start-ups 77

Hubspot

APRIL 28, 2017

in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. 10 of the Biggest Social Media News Stories This Month. So what does this mean for marketers?

Launch 78

Launch Start-ups Represent Networking 78

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. What Is Messenger Day? Commonalities. Differences.

Launch 78

Launch Start-ups Gaming Networking 78

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

MARCH 16, 2017

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? 9 Snapchat Ideas for Brands. 1) Geofilters.

Electricity 76

Electricity Follow-up Construction Promote 76

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. Back then, using YouTube for business and marketing was a new concept. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. I'm aging myself, but I digress.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." You guessed it, endlessly swiping through Stories. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories?

Promote 92

Promote Launch Gaming Product 92

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. What are video ads?

Objectives and Key Results 99

Objectives and Key Results Campaign Follow-up Promote 99

Hubspot

AUGUST 31, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers. 2) Snapchat has more users, but less value.

Launch 75

Launch Networking Growth Start-ups 75

Hubspot

MAY 10, 2016

Back in 2011, Snapchat was synonymous with risqué teen behavior. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. How to Setup Your Snapchat Account.

Follow-up 78

Follow-up Start-ups Launch Networking 78

Hubspot

OCTOBER 3, 2018

the parent company of the popular social media app Snapchat, went public. It's no question Snapchat is a popular platform -- in the U.S. To my pleasant surprise, that isn't the case -- I had a ton of fun creating my own ads in Snapchat, and it was easy to do. In March 2017, Snap Inc., The Mechanics Behind Snap Ads.

Click Through Rate 67

Click Through Rate Campaign B2B Start-ups 67

Hubspot

JULY 3, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers. 1) Snapchat launched Snap Map.

Launch 76

Launch Gaming Start-ups Follow-up 76

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Snapchat News.

Launch 72

Launch Gaming Growth Start-ups 72

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. But Facebook isn't the only story in social media this month.

Launch 76

Launch Objectives and Key Results Pitch Networking 76

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. The truth is, probably not. For 2019, what I’m keeping my eye on is some of the forgotten channels.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

DECEMBER 19, 2016

And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. But those platforms aren't the only ones engaging users through video: Snapchat video views jumped to 10 billion per day, more than doubling in less than a year.

Launch 77

Launch Technology Technology Follow-up 77

Hubspot

SEPTEMBER 28, 2016

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

Growth 76

Growth 76

Lead Fuze

JULY 22, 2021

Learn From the Experts: Noah Kagan and Gael Breton Shares 18 Growth Hacking Techniques for Your New Product Launch Marketing Plan. Their growth marketing techniques are bonkers — seriously, check them out. Podcasts are awesome, right? Listen to them on the drive, the gym, doing yard work. 1 Don’t be shy! 1 Don’t be shy!

Technique 98

Technique Growth Launch Pitch 98

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. The challenge?

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Fortunately, campuses are natural hives for creating compelling live video. Video Goes Big and Goes Live.

Education 78

Education E-commerce Prospecting Gaming 78

Hubspot

AUGUST 24, 2016

seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. What is a Snapchat Story?

X-functional 53

X-functional Follow-up Promote Start-ups 53

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". When the colors, text, and photos all fit, I find myself going through all the content because it's so easy to look at — the same is true for Stories. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. How Gen Z Searches the Web.

Niche 101

Niche Engineering User Experience Technique 101