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Is Your Organization Ready for a Culture Shift?

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is sales and marketing alignment? Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate cohesively towards a common business objective.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic. Thanks for the tips, Angelina Lawton. Great read from Corey Wainwright via HubSpot.

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How to Select a Digital Marketing Agency: Essential Guide

Lead Fuze

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Webinars Drive Sales. They generate high-quality leads for Sales.

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Exploring How a Social Media Marketing Agency Works

Lead Fuze

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!