The Best Video Formats on Instagram [New Data]
Hubspot
JUNE 30, 2021
As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. The least popular video formats to watch on Instagram were Instagram Reels and IGTV , with only 19% and 13% of respondents watching them respectively. IGTV -- 15 seconds - 10 minutes. Data Source. Let's dive in below.
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