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The Best Video Formats on Instagram [New Data]

Hubspot

As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. The least popular video formats to watch on Instagram were Instagram Reels and IGTV , with only 19% and 13% of respondents watching them respectively. IGTV -- 15 seconds - 10 minutes. Data Source. Let's dive in below.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

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Instagram's New TV Feature: A Good Idea for Brands?

Hubspot

Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. IGTV is still relatively new, and brands are looking for ways to leverage the feature to their advantage. What is IGTV? IGTV is Instagram’s newest platform for long-form video. Why are brands paying attention?

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How To Make a Vlog [Step by Step]

Hubspot

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. This will tell you how saturated the market is and the difficulty level to stand out. As soon as Instagram launched IGTV, it became another vlogging platform. Create an intro.

Niche 101
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The 8 Instagram Accounts With the Most Followers -- And What Marketers Can Learn From Them

Hubspot

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Marketing Takeaways from the Top Accounts on Instagram. Top Instagram Accounts. National Geographic. Real Madrid. Followers: 246 Million.

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Careful, YouTube: Facebook and Instagram Might Be Coming for You

Hubspot

The next day, Instagram -- which is owned by Facebook -- revealed IGTV : "a new app for watching long-form, vertical video from your favorite Instagram creators.". While IGTV does have its own, separate app, it's also available in the core Instagram app on iOS and Android operating systems. But what is the source of monetization?

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6 Tricks for Getting Your Brand on Instagram's Explore Page

Hubspot

In 2019, Instagram is an undeniably powerful marketing tool -- in fact, it now has over one billion active users , making it one of the top social media platforms. For many marketers, Instagram is a critical component of their marketing strategy.