Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Get the daily newsletter search marketers rely on. See terms.

Campaign 117

Campaign A/B testing Objectives and Key Results Appointment 117

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124

Retail X-functional Launch Non-Profits 124

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Data Source. Which social media platforms are consumers really shopping on? Of the 49.5%

Launch 101

Launch Up-sell Follow-up Retail 101

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. This shift in the market and consumer means data is more important than ever, and the ability to forecast and monitor the changes in buyer behavior.

Cross-sell 112

Cross-sell UX Sports Follow-up 112

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 115

B2C Retail B2B Campaign 115

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge.

E-commerce 136

E-commerce Retail Objectives and Key Results Promote 136

Salesforce

SEPTEMBER 29, 2021

A holiday shopping season that starts in October — or earlier? The result of the extended holiday was that 2020 became the biggest digital shopping season to date. The result of the extended holiday was that 2020 became the biggest digital shopping season to date. The 2021 holiday shopping season calls for 2021 strategies.

Retail 97

Retail Drivers/motivators Entertainment Promote 97

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 95

Objectives and Key Results Commission Entertainment Engineering 95

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Businesses are prioritizing data management and harmonization Data is your most valuable business asset. So it’s critical to make sure your data is in order. The challenge?

Angle 76

Angle Healthcare Technology Technology 76

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor.

E-commerce 111

E-commerce Follow-up Meeting Start-ups 111

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. This year marketers told us that although the adoption of Google Ads automation is high, it’s their least favorite part of PPC. The bigger picture. Who knew?

Launch 102

Launch Campaign Promote Sports 102

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Car repair shops might indicate their focus on luxury cars (e.g., car repair shop for luxury vehicles). In addition, Google’s Gemini could leverage Reddit’s content as training data for its language models. See terms.

Engineering 115

Engineering Networking Clients Construction 115

Martech

APRIL 13, 2023

His work also inspired others working the intersection of psychology and marketing, looking for ways to measure emotional response so they can sharpen their approach to consumers. It does not matter what the user is looking at — TikTok, YouTube, Facebook, Instagram. Then there is online shopping, for example on Amazon.

Follow-up 106

Follow-up Campaign Trust Growth 106

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Otherwise, Meta will not approve your ads.

Campaign 90

Campaign Promote B2C Launch 90

Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Instagram product tags rolling out to all U.S. of searches were zero-click, compared to 77.2% Really? . &

Appointment 91

Appointment Engineering Campaign Sports 91

Salesforce

AUGUST 24, 2022

How do you balance the online and in-store retail shopping experience? The simple answer is to create a seamless retail shopping experience that knits digital and physical touchpoints together. But it also means giving customers greater flexibility when browsing and buying, no matter how they choose to shop. Get the guide.

Retail 98

Retail Angle Networking Start-ups 98

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Retail 114

Retail Technology Technology Conversion 114

Hubspot

APRIL 6, 2023

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. A personalized shopping experience might look like an ecommerce site recommending products based on your previous purchases.

B2B 73

B2B B2C Retail Manufacturing 73

Search Engine Land

OCTOBER 28, 2022

How do we make it work this holiday shopping season? Be patient and give it some time to collect data and ramp up. Get the daily newsletter search marketers rely on. Google Shopping and Performance Max do not allow you to target based on keywords. Smart Shopping style. Black Friday is in ~30 days! It can take time!

Promote 94

Promote Campaign Follow-up Launch 94

The 5% Institute

JANUARY 31, 2024

And in a world where online shopping is the new norm, understanding B2C sales is like having a secret weapon for success. Tailoring the shopping experience based on individual tastes makes it more enjoyable and keeps customers coming back for more. Platforms like Instagram and Facebook are not just for sharing cute cat videos.

B2C 52

B2C E-commerce Gaming Sales 52

Search Engine Land

DECEMBER 7, 2022

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Feeding the beast means giving as much data as possible. Giving the algorithms as much data as humanly possible. “We

Customer Relationship Management 101

Customer Relationship Management Relationship Management Engineering Campaign 101

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Sales Pop!

FEBRUARY 15, 2024

Instagram gurus and big-shot entrepreneurs will tell you the basic textbook and what not. Analyze your customer base and market research to identify common characteristics and behaviors. Use this data to build detailed buyer personas, representing your ideal customers. That’s where personalization comes in.

Profit margin 52

Profit margin Click Through Rate Promote Repeat business 52

Salesforce

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Build influencer relationships.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Look at your customer data. via TikTok ]. content receivers).

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

OCTOBER 26, 2021

Many tools, such as Facebook, Instagram, and Square, make it free to actually set up and manage your online boutique (more on this momentarily ). Facebook and Instagram take 5% per transaction or a flat fee of $0.40 Since Facebook owns Instagram, this is the same process for setting up an online store on Instagram.).

Price 73

Price Up-sell Start-ups CRM 73

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. Once you’ve achieved a high impression and market share of that business, how do you continue to make money? Let’s say you sell pickleball rackets.

Campaign 95

Campaign Networking Conversion Up-sell 95

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. Specifically, we asked, "Compared to last year, how will COVID-19 impact your holiday shopping plans?". 3 Pivots Holiday Shoppers are Making in 2020. This makes sense.

B2C 101

B2C Trust Launch Up-sell 101

Salesforce

AUGUST 17, 2021

It was a signal that shopping bonanzas like Black Friday and the winter holidays were around the corner. It’s a year-round affair, and holiday marketing strategies are shifting to adapt. This means marketers need to help customers prepare for key dates throughout the year – think Memorial Day, back-to-school, or Valentine’s Day.

E-commerce 98

E-commerce Retail User Experience Growth 98

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. the shopping center where a business is located).

Niche 121

Niche Promote Campaign Launch 121

Salesforce

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. Delight your loyal customers this holiday season Learn to use data and AI to create magical retail experiences. Shoppers did not. Price optimization isn’t new.

Price 52

Price Retail Profit margin Promote 52

Hubspot

JUNE 2, 2021

For the last year and a half, many of us have gotten used to doing everything -- including shopping -- from home. But, as a marketer, entrepreneur, or manager, you might be wondering, "Will shopping go back to normal after reopenings?". Data Source. So, how can you navigate changing future shopping behaviors?

Launch 99

Launch Construction Price Contact 99

Martech

JULY 12, 2021

Think about shopping for fresh produce. Didn’t you usually shop in-store so you could inspect the goods before buying? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. ” The premium berry market. But that changed in 2020, right?

E-commerce 122

E-commerce Retail Drivers/motivators Education 122

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Most marketers use email lists, so you need to have a good one to compete. The better the first-party data, the better you can define your audience segments.

CTR 124

CTR CRM Promote Campaign 124