Search Engine Land

FEBRUARY 16, 2023

The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers. Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software.

Networking 92

Networking Gaming Commission Engineering 92

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue? How does Ad Rank work?

Price 117

Price CTR Click Through Rate Campaign 117

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Referrals 92

Referrals Hospitality Launch Engineering 92

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.

Real Estate 97

Real Estate Retail Engineering Launch 97

Search Engine Land

FEBRUARY 22, 2023

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile redirects. Four US presidents in the KKK?

Engineering 85

Engineering Price Appointment Campaign 85

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Finance 95

Finance Engineering Campaign Cross-sell 95

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 85

E-commerce Electricity Pharmaceutical Engineering 85

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Bush as its top organic result since December 2003 when searching for [miserable failure]. President George W.

A/B testing 126

A/B testing Engineering Price Territory 126

Search Engine Land

JANUARY 5, 2023

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” At the time, Google had been talking about wanting to increase its outreach to webmasters.

Retail 92

Retail Engineering Click Through Rate Contact 92

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

E-commerce 95

E-commerce Territory Engineering Networking 95

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute.

Entertainment 92

Entertainment Launch Engineering Government 92

Search Engine Land

JANUARY 10, 2023

In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. Why did Google do this?

Finance 88

Finance Engineering Launch Campaign 88

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 95

Engineering Transportation Launch Trust 95

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Technology 114

Technology Technology E-commerce Campaign 114

Search Engine Land

FEBRUARY 4, 2023

To be clear, Google does not use Domain Authority to determine ranking. by Google’s John Mueller. I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Real Estate 93

Real Estate Engineering Launch Networking 93

Search Engine Land

JANUARY 13, 2023

” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic. Shopify chat bug leads to titles with (1) in Google’s search results. Google buys Pointy to bring SMB store inventory online.

Non-Profits 118

Non-Profits Engineering Networking CTR 118

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

E-commerce 87

E-commerce Government Engineering Angle 87

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” ” And clearly, everyone in SEO has heeded all of Google’s advice about not doing link building, which is no longer a thing in SEO.

Engineering 88

Engineering Teamwork Campaign Gaming 88

Search Engine Land

FEBRUARY 11, 2023

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold.

Retail 94

Retail Engineering Finance Up-sell 94

Search Engine Land

MARCH 11, 2023

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Also on this day Google pushes out deadline parallel tracking for Video due to ‘global events’ 2020: The mandatory deadline was extended into June.

Engineering 93

Engineering CTR Networking Campaign 93

Search Engine Land

FEBRUARY 3, 2023

Google wasn’t happy about the news. ” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. .”

Non-Profits 86

Non-Profits Engineering Appointment Legal 86

Search Engine Land

FEBRUARY 27, 2023

DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” Of course not.

CTR 95

CTR E-commerce Legal Engineering 95

Lead Fuze

JUNE 22, 2023

These agencies are specialized entities that leverage various digital channels such as search engines, social media platforms, and email campaigns to connect your brand with potential customers. What is online marketing and why is it important? Why do you need a digital marketing agency?

Technique 73

Technique User Experience Consult Campaign 73

Veloxy

DECEMBER 28, 2021

Sales Managers are constantly under pressure to hit BIG numbers. While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Sales managers are paying close attention. Helping You Sell Faster, Easier, and Smarter.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Why was Google making the switch to Google Analytics 4? Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. But on Oct.

Launch 93

Launch Engineering Gaming Territory 93

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. This ensures continuous improvement in campaign effectiveness. How Do Social Media Marketing Agencies Make Money? What Does a Media Marketing Agency Do?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

JANUARY 9, 2023

Google’s results got more personal with Search Plus Your World. In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.

Government 91

Government Engineering Retail User Experience 91

Search Engine Land

FEBRUARY 10, 2023

Google ad label experiment makes it easier to distinguish paid results 2022: The design was a throwback to 2017’s green, boxed ad labels. 3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level.

A/B testing 90

A/B testing Engineering Promote Campaign 90

Lead Fuze

JUNE 27, 2023

Is a digital marketing agency a good business? This is a common query among those beginning their own company, marketing experts, and small business proprietors who are investigating the opportunities of entering this field. So if you’re still wondering “is a digital marketing agency a good business?”,

Growth 97

Growth Gaming Lead generation Engineering 97

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Campaign 126

Campaign Launch Represent Strategize 126

Lead Fuze

JUNE 26, 2023

Starting a profitable social media marketing agency is no small feat. In this guide, we’ll provide insight into the various elements needed to establish a successful social media marketing agency. It requires an in-depth understanding of the social media landscape, strategic planning, and execution skills.

Legal 98

Legal Lead generation Finance Technique 98

Lead Fuze

MAY 26, 2023

Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere. By understanding these crucial elements on how to run a successful digital marketing agency you’ll be better equipped to excel in today’s fast-paced digital world.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a small business owner, an online influencer, or a marketing professional, understanding how to generate leads organically can be pivotal for your success. How do I ensure that my efforts to generate leads organically translate into tangible results? What does it mean to generate leads organically?

Growth 52

Growth Lead generation Gaming Strategic planning 52

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. Use ad extensions.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

ConversionXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Campaign 95

Campaign Lead generation Pipeline B2B 95

Search Engine Land

MARCH 8, 2023

Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. Illyes wouldn’t confirm Fred until SMX West on March 23, when he said the update targeted specific techniques that were well-documented within the Google webmaster guidelines.

Engineering 96

Engineering Commission Government Launch 96

Lead Fuze

JUNE 26, 2023

Entering the world of social media marketing is an enticing opportunity in today’s digital environment. Aspiring to become a social media marketing agency means tapping into an ever-growing market, where businesses and brands seek professional assistance to leverage their online presence.

Referrals 94

Referrals Objectives and Key Results Price Networking 94