Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 136

SQL Pipeline Education Campaign 136

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 130

Conversion Gaming Objectives and Key Results Referrals 130

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 109

Product Objectives and Key Results Strategize Technology 109

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care.

Retail 103

Retail Launch Campaign Contact 103

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 126

Objectives and Key Results Campaign Government Launch 126

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 113

Gaming Conversion Objectives and Key Results Referrals 113

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In essence, MMMs split the drivers of sales into factors (e.g., It strongly emphasizes privacy, advanced measurement and accessibility for marketers.

Strategic planning 118

Strategic planning Technique Drivers/motivators Territory 118

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. ROI measurement. Personalization.

Objectives and Key Results 113

Objectives and Key Results Strategize Technology Technology 113

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Why we care.

Retail 103

Retail Networking Follow-up Campaign 103

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Search Engine Land

FEBRUARY 21, 2024

Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes. But digital marketers who know how to measure what matters should remind their brands and ad agencies that USA Today created the Ad Meter’s methodology back in 1989.

Gaming 116

Gaming Campaign Clients Represent 116

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Dig deeper: Marketing work management: The forgotten essential 2.

Government 117

Government Objectives and Key Results Campaign Legal 117

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. The goal of marketing is to drive corporate growth and they must take a leadership position. Marketing, sales and customer success must be unified in the approach and share a common understanding of the customer.

Growth 96

Growth Technology Technology Start-ups 96

Highspot

JANUARY 19, 2024

In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Effective enablement is both scalable and adaptable, accommodating changes within and beyond your control.

Strategize 64

Strategize Growth Quota Sports 64

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. New revenue. Customer acquisition cost (САС).

Product 130

Product Contract Drivers/motivators SQL 130

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Digital Channels for Market Penetration : The shift from traditional to digital marketing channels is significant in the B2B space.

GTM 120

GTM B2B Technology Technology 120

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

B2B 118

B2B B2C Non-Profits Education 118

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By monitoring customer behavior and engagement, you can detect signs of decreased activity or disengagement, allowing you to take proactive measures to retain those customers and prevent churn.

Cross-sell 79

Cross-sell Customers Referrals Lead generation 79

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Growth 106

Growth B2B Customers Customer Relationship Management 106

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This is to measure more accurately these critical data points used in virtually all key performance indicators (KPIs). This is a flaw in their logic.

Legal 98

Legal Promote Campaign Trust 98

Search Engine Land

JUNE 21, 2023

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. Google has added an array of new and improved features to Store Sales to help advertisers better understand the success of their campaigns. What’s new?

Campaign 97

Campaign Sales Engineering Conversion 97

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Building strong collaborations, especially between the marketing and IT teams.

Strategize 109

Strategize Growth Technology Technology 109

Partners in Excellence

MARCH 11, 2024

Or any market or industry. Hacks for structuring and measuring an entire sales organization. If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.) The key industry and market drivers. The key metrics, financial and otherwise.

Healthcare 111

Healthcare Drivers/motivators Engineering Presentation 111

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Objectives and Key Results 99

Objectives and Key Results Cross-sell Strategize Retail 99

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. When should we measure micro conversions? How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy.

B2C 117

B2C Sports Referrals Non-Profits 117

Highspot

OCTOBER 31, 2023

Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth.

CRM 98

CRM Customer Relationship Management Technique Technology 98

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s.

A/B testing 96

A/B testing Campaign Healthcare Cross-sell 96

Heinz Marketing

MARCH 2, 2022

By Laura Patterson, President of VisionEdge Marketing. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results. Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. Sadly no.

Objectives and Key Results 102

Objectives and Key Results Campaign Strategize Construction 102

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. On top of that, many of the media measurement approaches (e.g., Dig deeper: How B2B marketers can activate first-party data in their CDP.

Technology 96

Technology Technology Legal Retail 96