Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entity impact: How do geographical entities influence consumer behavior and preferences in my target locations? Get the daily newsletter search marketers rely on. See terms.

Click Through Rate 69

Click Through Rate CTR Campaign Territory 69

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. Using AI-driven automation.

B2B 92

B2B Lead generation Education Campaign 92

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative.

Objectives and Key Results 127

Objectives and Key Results A/B testing Campaign Price 127

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 110

Electricity Campaign Process Conversion 110

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. This necessitates a strategic approach that transcends traditional marketing tactics.

B2B 87

B2B Niche Strategize Trust 87

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 102

Click Through Rate Campaign Technique Customers 102

Search Engine Land

APRIL 1, 2024

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Enhanced audience insights.

Campaign 98

Campaign Launch Service Conversion 98

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 106

Niche Territory Education Referrals 106

Heinz Marketing

JULY 18, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. A solid marketing strategy takes into consideration your target audience, messaging that resonates with your audience, and timing.

Pipeline 118

Pipeline Campaign Growth Consult 118

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. ” Get the daily newsletter search marketers rely on.

A/B testing 118

A/B testing Finance Campaign CRM 118

Search Engine Land

MAY 9, 2024

SEO specifically focuses on providing the best solution for a specific audience. Get the daily newsletter search marketers rely on. Empathize: Get to know your audience Empathizing in this context is centered around identifying and understanding your audience. It’s about understanding user intent and adding value.

A/B testing 91

A/B testing Entertainment Engineering Campaign 91

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. MarTechBot now has 10+ personas to provide more targeted responses.

Lead generation 106

Lead generation Click Through Rate Contact Follow-up 106

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. A world of excess: Is more really better?

A/B testing 120

A/B testing Click Through Rate Campaign Trust 120

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. The strategies leveraged to do this can vary based on your target customer, company, and industry.

Lead generation 113

Lead generation Campaign SQL CRM 113

Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? Get the daily newsletter search marketers rely on.

Campaign 106

Campaign Contact Conversion Process 106

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit.

Territory 115

Territory Market share Legal Strategize 115

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Legal 119

Legal Strategic partnership Contract Trust 119

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. MarTechBot now has 10+ personas to provide more targeted responses.

Campaign 87

Campaign Customers Technique Strategize 87

Search Engine Land

SEPTEMBER 18, 2023

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. What are Audience Ads? Why we care. ” Deep dive.

Engineering 133

Engineering Launch Campaign Conversion 133

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. This allows for more precise targeting of ads.

Campaign 113

Campaign A/B testing Objectives and Key Results Appointment 113

Search Engine Land

MARCH 1, 2024

Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM. Most campaigns, excluding Video Sequence campaigns, that already support Target CPM can be upgraded to Reserve CPM with a one-time option. Inline audiences. Get the daily newsletter search marketers rely on.

Launch 126

Launch Campaign Process Customers 126

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 102

B2B Objectives and Key Results Strategize CRM 102

Salesforce

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Table of contents What is drip marketing? Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 106

Entertainment Objectives and Key Results Follow-up Engineering 106

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer.

Healthcare 129

Healthcare Strategize Promote Campaign 129

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

A/B testing 107

A/B testing Click Through Rate Objectives and Key Results Campaign 107

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. Ultimately, your target should encompass anyone capable of interacting with your business, whether directly or indirectly. If you have an audience of only 15,000, you might only receive 10 clicks daily.

B2B 128

B2B Campaign Lead generation Represent 128

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Healthcare 104

Healthcare B2B Hospitality Education 104

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Why we care.

Campaign 93

Campaign B2B Objectives and Key Results Represent 93

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 80

CTR Electricity Real Estate X-functional 80

Search Engine Land

DECEMBER 11, 2023

This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. We’re fielding fewer requests about simply hitting cold audiences with demo ads (which never worked) and more about using LinkedIn to nurture audiences across the funnel.

B2B 116

B2B Gaming Clients CRM 116

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This includes: Thorough research into the target culture. Conduct comprehensive research Effective SEO localization requires in-depth market research.

Territory 115

Territory Legal UX User Experience 115

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. By grouping your email list properly, you set yourself up for targeting the right people with the right content. This targeted approach creates a more engaging and relevant experience for me.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care.

Campaign 115

Campaign Engineering Conversion Process 115

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Why we care. New travel lodging UI enhancements.

Product 109

Product Gaming Launch Campaign 109