marketing ungated-content-free 
Heinz Marketing
MAY 19, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!
Search Engine Land
MAY 12, 2023
What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.
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Heinz Marketing
MAY 19, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!
Hubspot
APRIL 23, 2020
Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.
Martech
JULY 7, 2022
This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.
Hubspot
OCTOBER 26, 2018
In the digital age, brands have even based their entire marketing strategy on the AIDA model. Before we cover how you can apply the AIDA model to your own content marketing strategy, let’s go over what it is and why it works. Just like a typical marketing funnel , each stage has fewer consumers than the previous one.
Hubspot
JANUARY 29, 2019
Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Shockingly, it didn’t start with “virtual” or end with “intelligence”.
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