Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Identify and trigger behaviors Crafting a unique identity is only the beginning. What do you want your customers to do?

Represent 121

Represent Territory Campaign Strategize 121

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? What you’ll learn What is email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

B2B 123

B2B Lead generation GTM CRM 123

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

FEBRUARY 5, 2024

By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral insights that reflect the fluidity of user needs and search trends. Dynamic user-centric metrics capture behavioral signals that change continuously, reflecting the ongoing interaction between users and a website.

Lead generation 125

Lead generation User Experience Conversion Meeting 125

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By implementing lead scoring for existing customers, you can segment them based on their behavior, purchase history, level of engagement with your products or services, and other relevant criteria.

Cross-sell 78

Cross-sell Customers Referrals Lead generation 78

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

A/B testing 112

A/B testing Click Through Rate Objectives and Key Results Campaign 112

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 123

Trust Consult Conversion Customers 123

Martech

NOVEMBER 20, 2023

They remembered what you liked, and it shows. That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. It’s perfect.

B2B 131

B2B Campaign Click Through Rate Follow-up 131

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. This also includes data collected on users on your website, such as what they click, read or buy.

Territory 117

Territory Market share Legal Strategize 117

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Planning and strategy is often something that goes amiss, particularly with experienced SEO’s who can sometimes feel like they already know exactly what to do. See terms.

Drivers/motivators 122

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 122

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 110

B2B Drivers/motivators CRM GTM 110

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. What exactly is behavioral science?

Finance 127

Finance B2C Lead generation Up-sell 127

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Building a brand to change minds and behaviors Building a brand with the potency to change minds requires forethought. Do you want to be the market leader in your category?

Electricity 139

Electricity Represent Niche Campaign 139

Search Engine Land

FEBRUARY 22, 2024

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying. ” Get the daily newsletter search marketers rely on. Next steps. Why we care.

User Experience 106

User Experience Campaign Process Product 106

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The Role of Enablement in Modern Sales Organizations Enablement’s primary directive should be driving behavior change.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Dig deeper: 3 ways to improve team satisfaction and growth with agile marketing 2.

Trust 106

Trust Represent Growth Meeting 106

Martech

JANUARY 19, 2024

As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.

CRM 110

CRM Process Campaign B2B 110

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 110

Strategize Strategic planning Technology Technology 110

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Strategic planning 100

Strategic planning Technique Strategize Process 100

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Personalized experiences The era of one-size-fits-all marketing is returning to one-to-one marketing with personalized experiences tailored to individual preferences.

Customers 141

Customers Price Contact Campaign 141

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. But what else is new for the industry that never stops evolving? Why is this change significant?

A/B testing 126

A/B testing Click Through Rate Campaign Trust 126

Martech

FEBRUARY 21, 2024

Defining the retention stage To start, let’s more clearly define what we mean by retention. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Growth 96

Growth Cross-sell Promote Price 96

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is deterministic matching in a CDP? This approach enables personalized and tailored marketing efforts, improving customer engagement and loyalty.

Retail 100

Retail Territory Customer Relationship Management CRM 100

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping.

Trust 120

Trust Retail Meeting Launch 120

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. If this sounds familiar, it’s because that’s exactly what happened with iOS 14. whether you’re logged into an app).

GTM 96

GTM CRM Campaign Conversion 96

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B testing 129

A/B testing B2C Appointment Campaign 129

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment. I am trained with MarTech content.

Lead generation 110

Lead generation Click Through Rate Contact Follow-up 110

Search Engine Land

MARCH 12, 2024

Being able to quickly see how your campaigns are performing enables rapid brand strategy adjustments, facilitating swift adaptation to market trends and consumer behavior for improved campaign outcomes. What Microsoft is saying. However, this is merely a prelude to what lies ahead. The details. Accessibility.

Click Through Rate 98

Click Through Rate Networking Campaign Represent 98

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Get the daily newsletter search marketers rely on. See terms.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 112

Technology Technology B2C Government 112

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees.

User Experience 123

User Experience Strategize Technology Technology 123

Martech

FEBRUARY 28, 2024

What does that research look like? For example, you can identify the most common terms being searched related to your market. What is business casual?” “How Paying close attention to those triggers, understanding related emotions and using them to inform your content marketing approach are keys to retail growth.

Retail 112

Retail Trust Networking Presentation 112

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data.

Customers 100

Customers Trust Campaign Closing 100

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 99

Customers Cross-sell Campaign Lead generation 99

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Drivers/motivators 118

Drivers/motivators Technology Technology Launch 118

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

Drivers/motivators 111

Drivers/motivators Strategize UX User Experience 111