Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Territory 116

Territory Market share Legal Strategize 116

Heinz Marketing

MARCH 22, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Now, buyers, marketers, and regulators know better.

B2B 95

B2B Campaign Trust Follow-up 95

Martech

JULY 5, 2023

What it means. It’s easier to hit a bigger target and that’s exactly what the regulators are trying to do,” he says. “If Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. What happened. What’s next. Dig deeper: EU fines Facebook $1.3

Consult 100

Consult Networking Service Follow-up 100

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). What is EU UCP? This policy mandates marketers using Google for advertising to obtain and respect end users’ consent. What Google is saying. Why we care.

Campaign 101

Campaign Engineering Technology Technology 101

Salesforce

APRIL 20, 2023

Whether you’re a marketer trying to personalize content , a data scientist looking for insights about your customer base, or a Chief Information Officer hoping to link information across your systems, it’s worth understanding some of the common themes among the new wave of state privacy laws. Are you current and compliant?

Legal 96

Legal Cross-sell Represent Trust 96

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care.

Government 107

Government Technology Technology Education 107

Martech

NOVEMBER 2, 2023

No details have been released yet about what that “ad experience” is likely to be. First-party data is considered the gold standard of customer information by marketers. The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA).

Legal 120

Legal Contract Service Process 120

Search Engine Land

JANUARY 30, 2024

What is Technical ad delivery? ensure ads comply with the European Union’s new General Data Protection Regulation (GDPR) when consent and legitimate interest for non-special purposes aren’t present. What is a special purpose? Get the daily newsletter search marketers rely on. What is the TCF? Why we care.

Launch 93

Launch Legal User Experience Presentation 93

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

Follow-up 92

Follow-up Start-ups Growth Technology 92

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. What is PII data? Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored.

Engineering 101

Engineering Healthcare Drivers/motivators Contact 101

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. GDPR for Europe). GDPR for Europe). This article will lay out: Common mistakes we still see in email campaigns.

Technique 97

Technique Campaign CRM Gaming 97

Martech

OCTOBER 14, 2021

Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. Because of the data insights, a call from a customer is very important to marketers. Why we care. Click here to download!

Legal 145

Legal Meeting Service Customers 145

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator. Navigating through this involves five critical areas: 1.

Customers 111

Customers User Experience Strategize Drivers/motivators 111

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it. Firefox: 3.5%

Campaign 105

Campaign Trust Launch Networking 105

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator. Navigating through this involves five critical areas: 1.

Customers 106

Customers User Experience Strategize Drivers/motivators 106

Martech

JUNE 28, 2023

Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Clarity is free.

A/B testing 107

A/B testing User Experience Referrals Price 107

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. Implement double opt-in This GDPR-compliant approach requires extra action from the email address you add to your database.

Follow-up 97

Follow-up Conversion Campaign Start-ups 97

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 121

Objectives and Key Results Campaign Government Launch 121

Martech

JANUARY 30, 2024

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? For a tech startup, it may mean expanding business to multiple countries that require GDPR compliance. So, how do you create this stronghold?

Trust 100

Trust Customers Healthcare Government 100

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Government 112

Government Legal Technique Trust 112

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Campaign 95

Campaign Pipeline Customers Service 95

Martech

NOVEMBER 14, 2023

User consent for cookies and other tracking technologies, supporting compliance with privacy regulations such as GDPR and CCPA. It allows us to say, ‘OK, I know what you want from the experience because I know about you, I’m gonna change the content to have the right things on the experience at the right time,’” said Shaw.

Government 79

Government Technology Technology Process 79

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

CRM 105

CRM Contact Technology Technology 105

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Deprecation has been postponed again and again.

Advertising/ Marketing 113

Advertising/ Marketing Click Through Rate Cross-sell Government 113

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. laws means even marketers who only market within the U.S.

B2C 98

B2C B2B Clients CRM 98

Search Engine Land

JULY 5, 2023

What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Meta has received multiple fines in the EU for violating the General Data Protection Regulation (GDPR). ” Why we care.

Launch 81

Launch Territory Follow-up Engineering 81

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Campaign 102

Campaign Technology Technology Presentation 102

Search Engine Land

JUNE 28, 2023

Countly Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Piwik has free and paid plans.

A/B testing 100

A/B testing User Experience Referrals Price 100

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. What is a DCR? “It’s Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Why use a DCR?

Government 123

Government Management Consulting Technology Technology 123

Martech

MARCH 25, 2022

Late last week, the European Union finalized the specifics of the Digital Markets Act. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.

Service 116

Service Sell 116

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations?

Cross-sell 104

Cross-sell Government Legal Price 104

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

Government 101

Government Legal Strategize Technology 101

Heinz Marketing

FEBRUARY 12, 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. Lastly, do not forget SEO.

B2B 128

B2B Follow-up Consult Conversion 128

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Why we care. Guidelines.

Retail 115

Retail Networking Growth Campaign 115

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Cross-sell 113

Cross-sell Sports Prospecting B2B 113

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. But how do marketers build trust? How to improve marketing ROI with clean data.

Trust 115

Trust Customers Presentation Price 115

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 122

Technology Technology Government Legal 122