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The top 10 immersive campaigns to learn from

Martech

If you’re looking for an active group of XR communicators, try joining my monthly XR Pub Crawl, where we explore online worlds and immersive technologies used for marketing and communications. Why I like it. Read next: 10 rules for successful metaverse marketing. Gatorade’s “Beat the Blitz” Why I like it.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

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Marketers: The metaverse is coming

Martech

What we do have is a swarm of virtual realities but they’re not yet connected. What does the term “metaverse” mean exactly? It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” So what it is today will not be what it is tomorrow.

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45 Emerging Technology Stats to Know in 2020

Hubspot

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. Before bed, I might check my fitness levels with a smart scale or use my toothbrush's app to figure out what areas of my mouth I'm missing. As a marketer, I'm curious to see how brands could leverage smart technology. billion ( IDC ).

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Here's What Playing With a VR Headset Is Actually Like

Hubspot

Virtual reality (VR) is one of those technologies, it seems, that will be eternally "emerging.". Twenty years ago, one might only come across VR in museums, science fairs, and laboratories. Several major tech players are trying to make VR a mainstream technology. Truthfully, I've always been a bit skeptical of VR.

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The State of Virtual Reality: Where We Are, and What's to Come in 2019

Hubspot

Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. As 2018 draws to a close, here is the state of VR.

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What a Swarm of Honey Bees Taught Me About Virtual Reality

Hubspot

True: That goes against some of what I've previously written about virtual reality (VR). I've shared Facebook CEO Mark Zuckerberg's goals of getting one billion people using VR (by when, we don't know). I've covered the appeal of what it's like to use an Oculus Go headset. The "Nature of Data".