Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
Hubspot
JULY 18, 2025
The faster a buyer sees themselves in your product or service, the faster they start acting like a customer. Michael Capote , chief marketing officer (CMO) of German Car Depot , highlights how they intentionally mirror their online voice in their physical service experience. This isn’t just about the post-sale experience.
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