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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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Microsoft Advertising launches Performance Max campaigns globally

Search Engine Land

Add creative assets: Microsoft Advertising’s AI, guided by your initial inputs and final URL, can generate additional asset recommendations for your campaign. Define your goals: PMax optimizes your campaigns by focusing on the specific types of conversions that you identify as the most valuable for your business.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Add merchandise to the shopping cart. But you can add the same parameters to any other key event. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. Make a purchase.

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Optimizing your Performance Max campaigns with Google Ads, GA4 data

Search Engine Land

The simplest way is to add a tracking parameter to the asset group destination URL. For example, you could create a separate destination URL for each asset group using a parameter, such as utm_creative_format , then capture that parameter in a custom dimension in GA4. typically increase your ad strength.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Add merchandise to the shopping cart. But you can add the same parameters to any other key event. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. Make a purchase.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. Most mistakes people make on their LinkedIn profiles stem from them treating the platform too much like other (non-professional) social networks. On the professional networking platform, you can have a virtual space (much like a website) to host your personal brand.

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‘Link in bio’ platforms: Which is best for SEO?

Search Engine Land

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. Also, popular social media accounts may be mentioned in other social networks’ posts and on many webpages (i.e., news articles and elsewhere).