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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 107
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116
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Chase launches media network

Martech

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data.

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Chase launches first bank-led media network

Search Engine Land

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Non-retail media platform. “Our Why we care.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 89
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5 Benefits of Using Location Mapping in Retail

Sales Pop!

Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. The retail industry had taken a huge hit during the pandemic but is steadily recovering now. No matter how much eCommerce grows, retail stores are here to stay. Site selection.

Retail 97
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73% of marketers planning to up RMN spend

Martech

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Retail 119