Ecommerce sets new Prime Day record, up 6.1%
Martech
JULY 13, 2023
The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Discounts weren’t as dramatic this Prime Day as in some previous years and promotions. Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Why we care.
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