Heinz Marketing

MAY 16, 2022

Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? But some of those people that don’t buy can still be champions and advocates and referrals for you and that very much fits into the calculation of earned growth. It’s a funnel, not a cylinder.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". Looking for referrals? One thing: How you helped customers similar to them. LinkedIn Headline. LinkedIn Summary. LinkedIn Pulse.

Sell 99

Sell X-functional Prospecting Networking 99

Hubspot

MARCH 23, 2018

That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. Conversation Starters to Use at a Networking Happy Hour. Grehan has advice for those preparing for networking happy hours as well. What’s keeping you busy lately?

Conversion 101

Conversion Networking X-functional Start-ups 101

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Sales Hacker

MARCH 25, 2025

And this is why it’s a key on lock before we’d have to build either extremely complex programs or automations to handle all the, if this, then that, or all the permutations of life or the complexities, if this customer has this policy or has this kind of as a high network individual, then do this or do that. Typical SaaS model.

GTM 67

GTM X-functional Start-ups Relationship building 67

Search Engine Land

APRIL 14, 2023

Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult. Do you really have to rename it from x to x-y?

UX 99

UX X-functional User Experience Technology 99

ConversionXL

OCTOBER 22, 2018

This lets you determine that to close Company X, prospects touched Adwords, branded search, attended events, and interacted with Social Ad campaigns. Clicked on a Referral Link (from content on a third-party site). However, Bizible is an enterprise tool—not every business needs it to create a functional attribution model.

B2B 131

B2B Process Campaign Contact 131

SaaStr

JANUARY 21, 2020

QUESTION : As a sales leader, how do you manage expectations across the organization with product and other functions? I never am a fan of these very linear career progressions or it’s like you did well in this role, now you have to be in the next role and the next role is X. It’s a great question.

Quota 132

Quota Sales Healthcare Territory 132

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Build a network of valuable relationships: You’ll interact with a lot of people, from colleagues to customers, and these relationships can help advance your career. Give presentations and demos.

Networking 59

Networking B2C Cross-sell Negotiate 59

Hubspot

JANUARY 6, 2016

Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Once you're done combing through online profiles, get your networked involved. Employee referrals are ideal for a few reasons. Our advice? Start online.

Referrals 53

Referrals X-functional Follow-up Construction 53

SalesHandy

MAY 1, 2020

Always ask for referrals. According to a study by marcwayshak.com , about 47% of top performers ask for referrals consistently vs. 26% of the non performers. Subject Line: [X] Growth Hacks for [Recipient’s Product]. Mutual connections and referrals have always proven to provide better results than a normal prospecting email.

Prospecting 87

Prospecting Cold Call Technique Sales 87

SaaStr

DECEMBER 17, 2019

From referrals from one developer to another. ” So it really is this kind of network-driven acquisition model that starts with activation of developers. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. I’d like to do that too.”

Finance 84

Finance X-functional Non-Profits Launch 84

Hubspot

MARCH 10, 2016

Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. They also help folks receive referral traffic from other websites. LinkedIn is a business-oriented social networking site. 35) Facebook. 38) Google+. 44) Instagram.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

FEBRUARY 25, 2020

Second or third is referrals. Because it’s not so much focused around X, Y, Z NPS score. One of the things to keep in mind is while different generations and different functional areas depending on what role you’re selling to are going to want to be engaged with differently.

Prospecting 94

Prospecting Customers Promote X-functional 94

SaaStr

APRIL 23, 2019

Building the basic functionality. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people. But after that, referrals started going, and started making it better. And I think we did two X what we thought we were going to do.

Launch 85

Launch Pitch Niche Negotiate 85

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. We get a ton of referrals from angels, from co-investors who we want to work with, from founders, from folks that we know. Aileen Lee: Referrals. Jason Lemkin: Warm referrals, right?

Pitch 80

Pitch Start-ups Up-sell Technology 80

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. Say, “I can write a guest blog on X topic which will help your audience with Y.” Attend in-person networking events. In-person networking events remain a great way to connect with leads. Ask happy customers for referrals.

Lead generation 86

Lead generation Referrals X-functional Technique 86

Veloxy

SEPTEMBER 28, 2021

Cold emails are useful for other things too , including recruiting and networking. 8: I found you through (referral name) Never underestimate the power of referrals. However, the most vital function is to build trust and create a long lasting business relationship. Any strong opinions about X in your team?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. Google also announced third-party tracking for the content network.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

APRIL 3, 2018

Network effects: Uber effect. So they optimized referral process. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis. You have 2 types of users: occasional users and frequent users. Frequent users : key to your growth. Increased engagement. Each additional user leads to exponential growth.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Sales Hacker

MARCH 2, 2020

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy?including Jeffrey Gitomer.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

MAY 14, 2023

That’s why for us, it’s so important to build that function of the company in the Bay Area. Every month we know we need X amount of sales reps, and we multiply the number of leads that each one needs, and that is also what marketing has to produce. For a tech company like we are, being here is being also kind of legit.

Price 109

Price Start-ups Up-sell X-functional 109

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 117

E-commerce Manufacturing X-functional Retail 117

Lead Fuze

AUGUST 3, 2021

What Are Business Referrals? Before we dive directly into the topic of how to get referrals, let’s get to know what a business referral is first. Whenever someone in your circle promotes your company to a prospective client, this is known as a business referral. How to Get Referrals from Customers.

Referrals 105

Referrals Clients Lead generation Contact 105

Sales Hacker

MARCH 11, 2025

Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. Referral is the dream pipeline source, right? 22:16 The best ways to measure customer trust.

GTM 77

GTM Growth X-functional Referrals 77

Sales Hacker

APRIL 22, 2025

00:08:00] Insert your value prop, we save your sellers time managing their email, and therefore they have more time to actually drive revenue or to close the deals or to go to the amazing events and, and network. Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z.

GTM 91

GTM Campaign Pipeline Launch 91