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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. As a result, there is less data available for algorithms to effectively bid.

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People, Process, Product – 3 x Words To Succeed

The 5% Institute

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

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How to use Google entities and GPT-4 to create article outlines

Search Engine Land

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. We will need an OpenAI API key and Google Knowledge Graph Search credentials.

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How to Get the Most Out of a Sales Call

Salesforce

A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. This avoids any surprises during the call itself, as you’ve already established alignment with product solutions and set expectations of what’s to come. Use this as a reference during the sales call.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

Conversation Intelligence in your revenue team’s workflow can generate summaries that highlight key points, action items, and opportunities from their calls, making it easier to plan post-meeting follow-ups and next steps — especially useful when it comes to valuable deals and customer relationships.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

Conversation Intelligence in your revenue team’s workflow can generate summaries that highlight key points, action items, and opportunities from their calls, making it easier to plan post-meeting follow-ups and next steps — especially useful when it comes to valuable deals and customer relationships.