Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn. Processing.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my spouse objection. So how do you handle the I need to talk to my spouse objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Spouse Objection – Why It Comes Up. This is by qualifying.

Objectives and Key Results 132

Objectives and Key Results Objection handling Price Up-sell 132

Sales Pop!

NOVEMBER 18, 2022

As the selling year draws to a close, we’re captivated by Q4 activities focused on closing the year strong in terms of winning business and, hopefully, also delivering as much value as possible to our clients. So, choose the environment that best develops you toward your objective”. In selling, it’s all about questions.

Real Estate 242

Real Estate Healthcare Government Objectives and Key Results 242

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 109

Objectives and Key Results B2B CRM Territory 109

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52

Price A/B testing Non-Profits Legal 52

Sales Pop!

AUGUST 24, 2021

Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. Since you are a product of your environment, choose the environment that best develops you toward your objective”. In selling, it’s all about questions. What about SMB with small business grants and the resulting pains and opportunities?

Transportation 242

Transportation Real Estate Healthcare Government 242

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Invest in Quality Sales Training and Coaching A crucial part of selling is reaching the right people with a great offer.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

OCTOBER 18, 2021

By the way, the average selling company uses about 10 tools (and still wants more). Price: from $132.30 ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: upon request.

Prospecting 243

Prospecting Price CRM Lead generation 243

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. But more importantly, the answer you get will allow you to identify and round up all relevant parties in this or any other similar company next time.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 133

GTM B2B Conversion Objectives and Key Results 133

Martech

OCTOBER 11, 2024

But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. When you handle data locally, you cut down on those frustrating delays and ease up on bandwidth use. Edge computing might sound like bougie sales jargon.

Objectives and Key Results 77

Objectives and Key Results Retail Healthcare User Experience 77

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Hubspot

MAY 1, 2019

A team without sales objectives is like a ship without a sail. Set your sales team up for success by developing sales objectives. They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling. So, what are sales objectives?

Profit margin 96

Profit margin Objectives and Key Results Cross-sell CRM 96

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. The Price Isn’t Right. Passing up the Chain.

B2B 95

B2B Objectives and Key Results E-commerce Sales 95

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. In Sell The Way You Buy , I refer to these as Unknown-Unspoken problems. For example, consider a busy small business owner wearing more hats than she should.

Process 227

Process Customers Objectives and Key Results Clients 227

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically. Then, you will receive a summary of the results by the end of the session.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

OCTOBER 6, 2020

So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important. Customers might opt-out of re-subscribing if they feel your prices are too high, but you also need to charge enough to keep your company afloat. What is SaaS Pricing?

Price 88

Price Product Objectives and Key Results Promote 88

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips. Time frame.

Finance 138

Finance Product Sell Objectives and Key Results 138

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Veloxy

NOVEMBER 17, 2021

Simplify the Sales Process Optimize Your Salesforce Org Automate What You Can Provide Sales Training Minimize Meetings Invest in Paid Search Focus on Qualified Leads Nurture Other Leads Know Where You Get Leads Make Your Pricing Clear Address Objections Share Social Proof Add a Sense of Urgency Be Likable Make Contact Easy.

Process 162

Process SQL Objectives and Key Results Contact 162

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. Old stats, irrelevant case studies, last year’s pricing. The result? Pricing and services Outline packages or pricing tiers. They achieve 2.7

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Identifying upsell and cross-sell opportunities to drive continued revenue growth.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

ClickFunnels

DECEMBER 27, 2022

This enables you to then sell your products and services to them via email. You can also sell your ebook. Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone. Did you know?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. You need to remain mindful of this.

Negotiate 69

Negotiate Price Objectives and Key Results Appointment 69

Lead Fuze

MAY 26, 2023

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers.

Objectives and Key Results 98

Objectives and Key Results Price Clients Technique 98

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. These methodologies often include steps like prospecting, needs analysis, presentation, handling objections, and closing the deal. This ensures that no crucial step is missed during the interaction.

Objectives and Key Results 130

Objectives and Key Results Technique Objection handling Follow-up 130

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Don’t brush off their objections like dandruff on your shoulder.

Price 52

Price Objectives and Key Results Negotiate Sales 52