Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

SalesProInsider

MAY 23, 2025

Todays prospective clients are more time strapped, distracted, skeptical, and overwhelmed than ever. During prospect conversations you, as a financial advisor, may find yourself feeling hurried to rush and quickly share all the value you bring, hoping it will click for your prospect. Prospects feel heard. Lets face it.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Hubspot

APRIL 30, 2025

Most salespeople face the same persistent challenge: Their prospects lack urgency. While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Company] is doing some really interesting things around [business area prospect is interested in].

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. The email tracking analytics send instant alerts when prospects interact with your communications. Outreach - Sales Engagement My experience evaluating sales productivity tools shows that Outreach really stands out because it makes prospecting work easier.

Product 130

Product CRM Price Objectives and Key Results 130

Hubspot

JANUARY 8, 2025

Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospects intrinsic motivation. This is their definable, objective goal.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. Turn these into a competitive advantage to create a conversation with new prospects. Smarter spending and investment. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. If your prospect never gets into the office before 10 a.m.,

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Sales Gravy

JUNE 5, 2025

Marketing takes credit because the prospect downloaded three whitepapers. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. This shared blueprint reveals exactly when prospects are ready for direct outreach versus when they need more nurturing.

Objectives and Key Results 54

Objectives and Key Results Objection handling Sell Pitch 54

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. Whether spotting recent visitors (for Breeze Intelligence add-on users) or gauging top prospects, these notifications help sales teams prioritize leads effectively and strike while the interest is high. Automate backup scheduling in HubSpot.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Content management: Tools that can help you organize, update, and share resources easily are key to a smooth strategy. It’s a necessity, not a luxury.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. Overloading a Prospect With Information Dinesh Agarwal , Founder & CEO of RecurPost , says, "One of the biggest mistakes you can make is overloading the prospect with information. [My

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ClickFunnels

JULY 3, 2025

Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes. ” Make them see themselves using your product and getting the results they want. Transformation stories kill objections before visitors even think of them. The key is timing and relevance.

Launch 130

Launch Product Objectives and Key Results Trust 130

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

PandaDoc

JULY 9, 2025

The key is understanding which methodology—or combination—fits your buyers, your product, and your team. It’s not just the steps in your sales pipeline ; it’s the philosophy and strategy behind how your reps engage prospects, qualify leads, uncover needs, and close deals. Sales methodologies can feel like a buzzword parade.

Objectives and Key Results 40

Objectives and Key Results Consult Education Sales 40

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Practicing this role-play scenario helps sales reps move past superficial answers and dig into what really matters to prospects in their sales conversations.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Salesforce

OCTOBER 29, 2024

The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Simply put, to have the best chance of closing a deal, you need to research your prospects — including their pain points , goals, industry, and competition — and ensure your sales pitch speaks to them.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. That prospect was deeply engaged, trying to gather justification to buy. Buying signals are behaviors or statements that indicate a prospect is considering a purchase.

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. The prospect tunes out. It helps you tell a story, highlights value, and guides the prospect to buy your product. The deal slips away. The pitch is the act.

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

PandaDoc

JUNE 6, 2025

In this article, we’ll cover the ins and outs of sales pitches, including what it is, what makes one work, and how to craft one that will drive results. When you have access to the right data, you can create more relevant and personalized pitches that speak directly to your prospects and their needs. What is a sales pitch?

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. This multi-threaded strategy often results in a larger deal size and higher overall revenue per account.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. For example, AI assistants for sales teams can highlight key points and use content automation to deliver a relevant case study to share with leads.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. This stage is critical, because it represents a narrowing of the sales pitch to only the product features and benefits that are most likely to serve the prospective buyer.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

RingDNA

APRIL 17, 2025

What’s the buyer’s key initiative?” Whether it’s a deal-risk question that uncovers objections, or a follow-up that re-engages a stalled prospect. For Customer Success Managers Track key health signals with consistent check-in prompts. Just open Revenue AI, start typing, and favorite the prompts that drive results.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

PandaDoc

JUNE 23, 2025

Love them or hate them, there’s a right and wrong way to conduct a discovery call to make the biggest impact for both you and your prospects. Done correctly, discovery calls help your team gather important information to determine if the prospect is a good fit for your product, and vice versa. Build relationships with prospects.

Objectives and Key Results 52

Objectives and Key Results Commission Legal Sales 52

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. It ensures messages are relevant to where prospects are in the buying cycle. Become an Opportunity Object expert. This is even more important when reporting on results. This is step one to coordinated growth. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

RingDNA

MARCH 31, 2025

Sales Tech Consolidation Strategies The sales tech landscape has become increasingly complex, with many teams using multiple tools for prospecting, engagement, automation, and reporting. Analyze sales conversations in real-time to improve coaching and objection handling. Sales Ops focuses on optimizing sales team processes and tools.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

PandaDoc

MARCH 25, 2025

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125