Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Validation: Closing deals with key stakeholders This is where personalized, persuasive arguments that speak directly to key stakeholder priorities come into play.

B2B 52

B2B GTM Objectives and Key Results Sales 52

PandaDoc

MARCH 25, 2025

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Salesforce

FEBRUARY 7, 2025

To better understand the opportunity for digital transformation in oil and gas, lets look at the benefits for four key subsectors. At the same time, emerging competitors with more agile technology and processes, such as hybrid drilling rigs, are likely to survive based on novel offerings that place them ahead of competitors.

Profit margin 52

Profit margin Objectives and Key Results Price CRM 52

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Guide to AI in Sales Enablement and Its Impact in 2025 Download free guide 5 ways to leverage AI across your manufacturing GTM team Want to realize results like Hyster-Yale Group?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Salesforce

FEBRUARY 3, 2025

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms?

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

MAY 21, 2025

Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team. How it helps you This is a long-awaited improvement for sales teams working in the lead object. It improves focus, speeds up follow-up and helps sales teams prioritize the right leads at the right time.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

Salesforce

APRIL 17, 2025

Already, brands have been transformed by rapid technology advances and shifting consumer expectations. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Salesforce

MAY 21, 2025

The key is to make it clear and engaging something decision-makers cant ignore. A business case answers one key question: Is this worth it? Here are the key components you need to include. Summarize the problem, solution, expected benefits, and key takeaways in a few sentences. Whats included in a strong business case?

Objectives and Key Results 52

Objectives and Key Results CRM Pitch Launch 52

Salesforce

JUNE 16, 2025

This could be related to new technologies, industry changes, or seasonal themes. Get the free report Map out your webinar’s agenda After figuring out the topic, you need to map out your webinar’s journey by setting up your objectives. Break down your main content into manageable chunks. Just get started.

Objectives and Key Results 52

Objectives and Key Results CRM Promote Follow-up 52

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Veloxy

APRIL 12, 2023

Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. These objections can range from concerns about the cost of solar energy to doubts about the reliability of solar panels. This can be a key factor in successfully closing deals with customers.

Referrals 247

Referrals Finance Objectives and Key Results Sales 247

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Veloxy

OCTOBER 29, 2021

Salesforce’s state of sales report shows that sales leaders expect their AI adoption to grow faster than any other sales related technology. Some functions that benefit from Sales AI are sales forecasting, tracking and analyzing contact relationships, pipeline management, data entry, and much more. Don’t believe me?

Sales 223

Sales Non-Profits CRM Pipeline 223

Veloxy

FEBRUARY 22, 2023

Field sales representatives are responsible for building customer relationships, understanding needs, and persuading them to purchase, while managers oversee teams, implement sales strategies, and ensure sales targets are met. However, field sales management can also be a demanding and high-pressure job.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Sales Hacker

JULY 2, 2020

CRO technology (Customer Revenue Optimization) and CRM tools (Customer relationship management) give sales teams the opportunity to track every step of the customer journey. Additionally, the right technology can: Guide teams to the best practices for a particular opportunity. The key is to take it one step at a time.

Objectives and Key Results 132

Objectives and Key Results Customer Relationship Management Pipeline CRM 132

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . Train team members on the agile way.

Objectives and Key Results 103

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 103

Martech

NOVEMBER 15, 2023

As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Markets, technology and competitors have moved forward. The challenge is distilling those data points into a few key metrics meaningful to the rest of the executive team and the board. This is particularly true in B2B companies.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Veloxy

NOVEMBER 22, 2023

Mastering field sales management is essential to achieving this vision, and it all begins with understanding the role, building a high-performing team, and implementing effective sales processes. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in large car manufacturers. Are there any additional technology tools? Understood?

Customers 110

Customers Objectives and Key Results Manufacturing CRM 110

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. This is MarTech.

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Sales Pop!

MAY 30, 2023

We will go through everything you need to know to enhance your CRM and lead management system, from establishing your sales process to measuring and evaluating performance. How Does Sales CRM and Lead Management Benefit Businesses? As a result, getting the information you want when you need it is simple.

CRM 130

CRM Objectives and Key Results Pipeline Contact 130

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Align marketing and sales objectives with the overall business objectives.

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Martech

FEBRUARY 1, 2022

To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do. Connecting all the data in these systems to the right customer or prospect and keeping track of it all required a customer relationship management (CRM) tool or even a customer data platform (CDP).

E-commerce 98

E-commerce Objectives and Key Results User Experience Customer Relationship Management 98

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Salesmate

APRIL 3, 2020

The days are not far when your sci-fi movie or novels will become reality, especially the pace at which the technological revolution is going. With technological advancements, businesses are trying to stay ahead of their competitors. Retaining your old customers is the key to success for startups. For instance.

CRM 116

CRM Objectives and Key Results Pipeline Contact 116

Salesforce

NOVEMBER 15, 2023

The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result? In this article, we’ll explore sales management best practices, critical skills, and tools to help build your sales team. What are the most important sales management skills?

Objectives and Key Results 111

Objectives and Key Results Sales Technique Inside sales 111

Outreach

MAY 7, 2021

The foundation of sales has not changed much since the beginning of time—create a product or service that solves a key pain point and sell it to the customer. With sales technology specifically, companies can not only streamline their processes but also improve sales, team performance, and overall customer experience.

Objectives and Key Results 52

Objectives and Key Results CRM Customer Relationship Management Technology 52

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? Each group feels “seen” as the content they receive resonates with their specific technology-related interests. Personalize, personalize, personalize. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems.

CRM 97

CRM Objectives and Key Results X-functional Real Estate 97

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. See how the right technology can pay off for your small business. SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Lead Fuze

SEPTEMBER 2, 2023

Let’s delve deeper into this key strategy for sales success. It’s about building relationships with potential customers or leads. The objective? Key to seamless communication between both teams is ensuring each understands their roles clearly along with shared goals and objectives.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Sales Trust 52

Salesforce

JANUARY 4, 2024

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Become the email marketing GOAT Tired of your email campaigns not delivering results? Second, define your audience.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Let’s explore a few key insights.

UX 98

UX User Experience Objectives and Key Results Technology 98

Highspot

NOVEMBER 9, 2023

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. Here are some key benefits of a digital sales room. What Is a Digital Sales Room? Why Is a Digital Sales Room Necessary?

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59