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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journey—whether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

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AI-powered martech news and releases: August 8

Martech

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B
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Moving up with marketing operational maturity

Martech

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Are your technology tools integrated? What type of data does your organization gather?

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.