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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. Design and copy add up to equal the user experience, right? If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you.

UX 101
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Website Information Architecture: How to Optimize for UX

ConversionXL

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. One of your key tasks is to answer these questions effectively—on every page of your site. The goal is to come up with the architecture of the site. Do they have what I am looking for? What do I do now?

UX 114
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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory.

UX 86
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Testing The Hamburger Icon for More Revenue

ConversionXL

These were the results: While the test only ran for 5 days, their (preliminary) results showed that the word MENU + border/hamburger worked better than just plain hamburger. One of our clients is an ecommerce site selling scented candles. Key outcome: All 4 treatments brought in more revenue than the control. Conclusion.

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs). Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns.

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5 Hardest Things in Conversion Optimization

ConversionXL

Keeping up with the technology changes and managing business’ expectations can be tricky. Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. However, mobile is a relatively new domain; not every company has caught up.

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How much to spend on SEO: Budget strategies that fit your business

Martech

Basing your SEO budget on what you think you can afford might mean you’re not spending enough to see meaningful results. Consider your marketing objectives. Think about your SEO goals in the context of your broader marketing objectives before allocating a specific dollar amount to that line in your budget. How it works.