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On Discomfort And Familiarity….

Partners in Excellence

A characteristic of every human being is the tension between Discomfort and Familiarity. Some of you might respond, appropriately, “Well Duugghhh Dave, isn’t that why it’s called discomfort?” ” It’s obvious, we are comfortable with that which is familiar. How do we conquer this?

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Being A Buyer Is A Foreign Concept To Customers

Partners in Excellence

Since we do the same things, all the time, we develop some familiarity with the things we need to be doing to achieve our goals. Because we are so familiar with working with people who are buying, because we deal with buyers every day, we tend to think our customers are a familiar with and comfortable with buying as we are.

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Coconut Flakes Help to Improve Sales Effectiveness

Understanding the Sales Force

If you have seen Larry Levine’s LinkedIn posts , watched his “Selling from the Heart” podcast , or read his book by the same name , his messaging about being true to yourself and authentic when selling would be familiar. I not only didn’t hate it, I liked it. Fake bacon. There are fake salespeople too.

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Why Should a Business Consider Using Retargeting?

Sales Pop!

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. Advertising works not because it’s especially good at convincing people in the moment that they need to buy a product – but instead because it makes a brand more familiar to a customer.

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Call Center Burnout: 8 Signs You’re Hitting a Wall — and How To Bounce Back

Salesforce

Any of that sound familiar? While general stress or fatigue might cause discomfort, burnout affects your ability to function effectively in your role and enjoy aspects of your life both inside and outside of work. Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints.

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Hot Buttons – Your Ultimate Guide

The 5% Institute

If you’ve been involved in sales for a while, you may be familiar with the term hot buttons. Our brains are hardwired to avoid discomfort, loss, angst, and anything else that may make us feel emotional or physical pain. But what do hot buttons mean? Hot Buttons – Your Ultimate Guide. What Do Hot Buttons Mean? The Two Emotional Drivers.

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Get Comfortable With Being Uncomfortable

Partners in Excellence

Our job is to create healthy discomfort with our customers, helping them to continually improve. We need to actively seek discomfort. We stick with the familiar, the routine. We hear and read variations of this all the time. Advice that’s well intended but perhaps the most dangerous advice we could follow.

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