Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Generative AI for product search.

Price 117

Price Engineering Technology Technology 117

Hubspot

JULY 7, 2011

and who Fast Company has called "the personal branding force of nature." He also runs his own agency, Millennial Branding , and he's a professional speaker who travels all around talking about the topic of personal branding. In this episode, we chat about: What exactly is personal branding.

Networking 55

Networking Niche Finance Follow-up 55

Closing Bigger

MAY 9, 2024

Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand. This helps in avoiding the “sameness trap,” where brands lose their distinctive appeal by relying too heavily on generic AI outputs.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

MAY 16, 2024

As prospects engage with your brand across different touchpoints your automation software delivers different messages. Personalize the Experience When you build your automations, you want your potential customers to feel your message is meant specifically for them. You want to capture more leads.

A/B testing 115

A/B testing Campaign Lead generation Technology 115

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand.

Customers 133

Customers Price Contact Campaign 133

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Entertainment 115

Entertainment Technique Follow-up Education 115

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Campaign 136

Campaign Technology Technology Growth 136

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience.

Campaign 114

Campaign A/B testing Objectives and Key Results Appointment 114

Martech

MAY 13, 2024

Due to the intended business outcome of our mission, we opted for a closed community and eventually incorporated live meetups, initially via Zoom (during the COVID-19 pandemic) and later in person. Rocketlane does a great job of this with their Preflight user community in Slack and with in-person events.

Growth 95

Growth B2B Launch Follow-up 95

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. While emphasizing the importance of human oversight, LinkedIn notes that AI and ML capabilities include: Enhanced targeting and personalization. Why we care. Predictive analytics.

A/B testing 118

A/B testing Finance Campaign CRM 118

Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords.

Commission 81

Commission Campaign Legal Referrals 81

Martech

MAY 6, 2024

Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. On the one hand, customers want their online experience to be personalized, while on the other, they want their data to remain anonymous. It seems that we’re stuck between two extremes.

Customers 105

Customers Trust Campaign Closing 105

Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. First, what are hidden gems? As Schwartz mentioned: “This update is not part of the helpful content system.

Launch 115

Launch Referrals Strategize Networking 115

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.

Strategize 113

Strategize Follow-up Process 113

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Engineering 108

Engineering Networking Clients Construction 108

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 101

Entertainment Gaming Education Technology 101

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Profit margin 122

Profit margin B2B Campaign Retail 122

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 134

Niche Intrinsic Campaign B2B 134

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Trust 110

Trust Represent Legal Niche 110

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customers 112

Customers A/B testing Strategize User Experience 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Niche 125

Niche Negotiate Legal Contract 125

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Picture this.

Networking 130

Networking Trust Follow-up Technique 130

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Electricity 132

Electricity Represent Niche Campaign 132

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. How it works. Availability.

Promote 103

Promote Campaign Follow-up Conversion 103

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. Speaks to your target audiences.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of just static images. ” Advantage+ creative optimizations. Reminder ads.

Retail 115

Retail Campaign Launch Networking 115

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape. Leveraging these data points can create thousands of niche targeting pools and personalized advertising options.

Niche 99

Niche Territory Education Referrals 99

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents.

Objectives and Key Results 115

Objectives and Key Results Strategize Legal A/B testing 115

Martech

MAY 15, 2024

What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging. It enables brands to learn intent based on what they hear from their customers and to automate actions based on those insights.

Retail 86

Retail Cross-sell Technology Technology 86

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people. All this leads to a terribly inefficient campaign flow.

Campaign 116

Campaign Niche Service Product 116

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Generative AI for product search.

Price 78

Price Engineering Technology Technology 78

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Customer personalization and engagement. “Customer expectations will continue to grow year-over-year.

Customers 95

Customers Campaign Repeat business Referrals 95

PandaDoc

MAY 15, 2024

A brand/customer relationship is, in many ways, like any other relationship. If you want your customers to choose your brand over your competitors repeatedly, knowing how to nurture leads is a must. Email personalization Without personalized emails, getting the results you want is unlikely, regardless of content quality.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges. 08:01) The role of AI in personalization. (10:44)

GTM 89

GTM Finance Pipeline Growth 89

Martech

DECEMBER 27, 2023

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. Those cookies are retiring in 2024.

B2B 122

B2B Government Technology Technology 122

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data. Get MarTech!

Networking 107

Networking Launch Retail Construction 107