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8 Ways Marketing Analytics Can Drive Business Growth

Sales Pop!

For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. To achieve this, they must employ marketing analytics to identify the regions where their pharmaceutical items have the highest conversion rates and concentrate their marketing efforts there.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

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Why You Need to Know “The Need behind The Need”

Miller Heiman Group

These buyers are like the patient who has self-diagnosed before entering the doctor’s office: they think they’ve singlehandedly solved their medical mystery, thanks to some Google searches and a few optimistic pharmaceutical ads. Research engines employ predictive analytics to help sellers focus on target-rich territories.

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Why we care about compliance in marketing

Martech

More laws and regulations, each with their own regional (and nationalist) quirks, have sprung up, including in Canada , Brazil , Indonesia and elsewhere. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.

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Where Do Marketers Get Customers? [Data]

Hubspot

The Mining/Construction/Energy industry has the highest conversion rate (39%), followed by the Healthcare/Pharmaceutical industry (30%), and the Retail/Wholesale/Consumer Goods industry (29%). and LATAM have the highest sales conversion rates by region (26%), followed by APAC (25%) and EMEA (24%).

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Sales Mapping – Optimise Success

The 5% Institute

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently.

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Why Companies Fail Coming to Europe with Matthew Gowen

Sales Hacker

He is a long time tech industry veteran who started his career in the pharmaceutical sales industry, but he grew up in financial services, software sales. And you’ve got to break it into different regions and then have local speakers or local language speakers in certain regions, which can really help with those relationships.