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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Engagement: Relationship building and trust establishment. Automation keeps deals flowing through the sales pipeline more quickly by taking care of repetitive tasks. Addressing Objections Early Hearing objections early on in the sales process is critical for keeping your pipeline churning.

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Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals

Sales Gravy

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Whatever the flavor, the phone remains your fastest path to building pipeline. Whatever the flavor, the phone remains your fastest path to building pipeline.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

Start measuring outcome metrics (pipeline quality, deal velocity, win rate). The math works: $200K AE salary + $50K AI tooling = $350K more revenue per rep. Cultural Shift Required : Stop measuring AEs on activity metrics (calls made, emails sent). Let AI handle the activities. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3.

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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

Proven S-Tier ROI: Real Case Studies Artisan AI: Immediate Pipeline Impact While Event is Still Live “We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M

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The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do)

SaaStr

Humans handle the strategic thinking and relationship building. The teams seeing 40%+ increases in pipeline from AI tools aren’t the ones looking for shortcuts. 3x more qualified meetings booked with the same size team. The fix : Adjust your expectations. The Bottom Line AI sales tools absolutely work.

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

Hubspot

Even account managers — once focused on relationship-building — are now expected to drive revenue. Hiring managers don't just want to know what you sold — they want to know how fast you moved deals through the pipeline. But closing them faster without sacrificing quality separates top sales performers.