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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Your sales pitch for each of these prospects should highlight different features and case studies to cater to their priorities. Be prepared to navigate discussions and sales pitches with multiple parties to close the deal. Understanding their decision criteria enables you to tailor your pitch to what matters most to them.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Each step requires detailed knowledge of your target audience and a pitch personalized to them. Simply put, to have the best chance of closing a deal, you need to research your prospects — including their pain points , goals, industry, and competition — and ensure your sales pitch speaks to them.

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Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Leading this new wave of viral, tongue-in-cheek infomercials is Utah-based agency Harmon Brothers , whose fresh spin on the once-tired ad format generated over $100 million of revenue in 2016 for their clients. And the all the unabashed cheesiness you'd expect from an infomercial is now intentionally engineered by teams of creatives.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

It’s similar to an elevator pitch in that it’s a quick and effective way to communicate to your audience what you offer and why they need it. Share your value proposition across your website, social media, ads, email marketing, and sales pitches. Crafting a compelling customer value proposition is no different.

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

“We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.),

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Starting The Conversation With A Lie……

Partners in Excellence

The sales person is usually ecstatic someone has responded and immediately begins his pitch. The Caller ID was “949,” yet in returning the call, I discovered the caller was in Ogden, Utah. I usually interupt, saying: “In your message/email, you said you had researched our company carefully.

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22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]

Hubspot

In 1977, Gary Gilmore faced a firing squad -- the punishment he chose after he was convicted of killing two men in Utah. Wieden+Kennedy's co-founder Dan Wieden resurrected and transformed the final words of Gilmore, who was also a native of Portland, Oregon, for a pitch for Nike ten years later. His last words were: "Let's do it.".

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