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This day in search marketing history: March 7

Search Engine Land

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings.

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Scaling Outside Silicon Valley: Going from $0 to $60M ARR in 4 Years | SaaStr Software Community (Video + Transcript)

SaaStr

Podium started in 2014 in Lehi, Utah, which 10 years ago was nothing but farmland. And it was from an analyst there, and this analyst said, “Hey guys, I’m going to be in Utah in two weeks visiting another company. We’re going to have to probably raise money only in Utah. So let’s start out with a story.

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

“We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.),

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Starting The Conversation With A Lie……

Partners in Excellence

The sales person is usually ecstatic someone has responded and immediately begins his pitch. The Caller ID was “949,” yet in returning the call, I discovered the caller was in Ogden, Utah. I usually interupt, saying: “In your message/email, you said you had researched our company carefully.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Bob Moore: And I was t nerdy engineer in college, so getting the opportunity to have to pitch, it’s really a sales job at the end of the day.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. There are other strategies, too, such as one put forth by Utah’s Bonner: Anonymize ideation. You’ll judge them only on the strength of the idea, not the person pitching it. Experience.

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Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Leading this new wave of viral, tongue-in-cheek infomercials is Utah-based agency Harmon Brothers , whose fresh spin on the once-tired ad format generated over $100 million of revenue in 2016 for their clients. And the all the unabashed cheesiness you'd expect from an infomercial is now intentionally engineered by teams of creatives.

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