Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Launch 105

Launch Campaign Service Process 105

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Drivers/motivators 127

Drivers/motivators Trust Government Represent 127

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. What’s changing? In GA4, legacy conversions will now be referred to as key events. ” Why we care. Action needed?

Conversion 113

Conversion Represent Process Product 113

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. You can also filter by industry and time period.

Entertainment 114

Entertainment Objectives and Key Results Follow-up Engineering 114

Search Engine Land

JANUARY 31, 2024

Use multiple platforms, but agree on a source of truth Much is made in our industry about discrepancies between platforms, which often leads to a complete distrust of certain platforms. For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons.

CRM 136

CRM Campaign Conversion Territory 136

Search Engine Land

FEBRUARY 13, 2024

Confirm where your clients (and your agency) stand with marketing analytics maturity Over the last decade, the marketing analytics space has grown exponentially. On average, how much time do they generally need to process data or analytics requests? Do they use Google Analytics 4 or another reliable web analytics platform?

Clients 117

Clients Objectives and Key Results Consult Conversion 117

Salesforce

APRIL 24, 2024

Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement.

Customers 111

Customers Transportation Government UX 111

Search Engine Land

APRIL 18, 2024

Third-party cookies, which pass data from your website to external parties (like ad platforms) to your site to paint a picture of the user and user behavior, are what’s disappearing. Advertising platforms (particularly Facebook) suddenly couldn’t help advertisers understand what users were doing after engaging with their ads.

GTM 100

GTM CRM Campaign Conversion 100

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. A Google-certified CMP is a platform approved by Google to assist businesses in managing user consent for online advertising and data collection, adhering to the IAB’s Transparency and Consent Framework (TCF) v2. What is a certified CMP?

Campaign 128

Campaign Engineering Process 128

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

A/B testing 102

A/B testing User Experience Referrals Price 102

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Customer insights. ROI measurement.

Objectives and Key Results 121

Objectives and Key Results Strategize Technology Technology 121

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Launch 119

Launch Process 119

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Enough budget LinkedIn Advertising operates on a bidding system similar to other platforms. Why LinkedIn?

Objectives and Key Results 88

Objectives and Key Results Healthcare Campaign Lead generation 88

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? What do you want to achieve with your analytics?

Healthcare 99

Healthcare Engineering Clients Meeting 99

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Healthcare 115

Healthcare GTM Clients Price 115

Search Engine Land

MARCH 4, 2024

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. What Threads is saying. ” Accessibility.

Engineering 112

Engineering Growth Conversion Process 112

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Government 66

Government Campaign Customers Follow-up 66

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Providing visibility through analytics. Enabling personalized content.

Strategize 116

Strategize Growth Technology Technology 116

Martech

APRIL 11, 2024

However, both left me wanting more. The answers weren’t profound and didn’t explain why these were the technologies to use.

CRM 127

CRM Retail Technology Technology 127

Search Engine Land

FEBRUARY 24, 2023

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. GA4 is much more than just a new “version” of Google Analytics.

Strategic planning 134

Strategic planning Strategize Engineering Start-ups 134

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Look for features like topic ideation, content creation and content analytics. The digital world thrives on content.

Technology 124

Technology Technology Engineering Strategize 124

Martech

SEPTEMBER 1, 2023

CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know. Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best. Content marketing Want your content to connect?

B2B 115

B2B Follow-up Technology Technology 115

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). Why we care. Next steps. What Google is saying.

X-functional 114

X-functional Technology Technology Campaign 114

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Drivers/motivators 108

Drivers/motivators Process 108

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

A/B testing 116

A/B testing Click Through Rate Objectives and Key Results Campaign 116

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

A/B testing 113

A/B testing Strategize User Experience Technology 113

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Channel selection: Selecting the correct channels is vital for effective local advertising.

Retail 117

Retail Campaign Strategize Strategic planning 117

Search Engine Land

APRIL 9, 2024

Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments. However, it’s important to note that brands are also posting more frequently on the platform compared to before, which is believed to be influenced by the shift away from X. Engagement. Video posts.

Strategize 120

Strategize Follow-up Process 120

Martech

APRIL 24, 2024

This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Who owns the platform (i.e.,

Process 84

Process Technology Technology Government 84

Salesforce

FEBRUARY 26, 2024

Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform. In other words, Tableau is for the Trailblazers of the data and analytics world. What is Tableau?

Government 90

Government Represent Presentation Prospecting 90

Martech

MARCH 1, 2024

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Search queries were a big opportunity for us,” said Radaz.

Customers 109

Customers Retail Campaign Product 109

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. Why we care. AI capabilities.

Launch 110

Launch A/B testing Campaign Technology 110

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Legal 123

Legal User Experience Trust Process 123

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Aligning with evolving platforms Frequent martech advances pressure marketers to tune their expertise constantly.

User Experience 130

User Experience Strategize Technology Technology 130

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. In addition, new filters have been added at a channel and video level to simplify data analytics. TextField Modernization.

Launch 116

Launch User Experience Engineering Conversion 116

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data.

CRM 128

CRM Technology Technology Campaign 128

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Analytics Analytics is accessible to an increasing number of team members through the latest analytics dashboards.

Teamwork 120

Teamwork Campaign B2B Launch 120