Hubspot

FEBRUARY 7, 2012

For example, if your business is in plumbing and a first-time visitor comes to your site and downloads an ebook on how to unclog a minor plumbing backup, you might enter them into a lead nurturing campaign that then invites them to also attend a webinar about common plumbing problems and how to fix them.

Lead generation 65

Lead generation Education Promote Click Through Rate 65

Hubspot

DECEMBER 26, 2018

Exactly what this entails will vary from job to job, but expect to mainly be dishing up quality cuisine to groups of friends and family at dinner parties. Plumbing/HVAC. Just bear in mind that you might need to employ waitstaff to serve food and drinks and look after guests. Online Business Opportunities. Auto repair. Auto detailing.

Real Estate 101

Real Estate Government Consult Construction 101

Understanding the Sales Force

OCTOBER 5, 2023

The steps are milestones and if the stone masons skip one milestone, take one bad measurement, and fail to assure that every single stone is plumb and level, the stone will appear out of place and the column will look bad. A Stone Mason’s work is much more similar to the sales qualifying process than the discovery call.

Process 77

Process Angle Represent Consult 77

Hubspot

APRIL 19, 2012

If your CTA offers a guide about how to unclog a clogged sink drain, make sure your landing page promises to deliver a guide about how to unclog a clogged sink drain -- not a tangentially related 15% off coupon for plumbing supplies. 2) Write clear copy that explains what visitors will get with offer redemptions. Do they look legitimate?

Trust 76

Trust A/B testing Contact Click Through Rate 76

Hubspot

JANUARY 7, 2013

Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Sinclair Heating Cooling & Plumbing , a company based in Texas, used to spend up to $7,000 a month on yellow page ads. Use your lead's profile to tailor the offers you're sending them. How real marketers did it.

Real Estate 75

Real Estate Education Trust High impact 75

Martech

SEPTEMBER 28, 2021

After more than two decades of advising technology buyers at Real Story Group, we’ve seen many enterprises fall victim to critical pitfalls, but on the other hand, those tend to be predictable — and therefore preventable. Yet, it can seem hard to know in advance whether you’re picking the right solution.

Technology 85

Technology Technology Government Legal 85

Martech

FEBRUARY 24, 2022

Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. British Telecom, Immobiliare.it, LaCentrale Group, REA Group and Zoopla. Key customers include General Motors, Meineke Car Care Centers, Thryv, Wyndham Hotels Group and Zillow. Product overview. Key customers include AutoTrader U.K.,

E-commerce 93

E-commerce Healthcare Real Estate Appointment 93

Hubspot

MAY 15, 2012

So if you aren't slicing and dicing your email database into various segments and tailoring the content in your emails to those individual groups of contacts, we think you could use some convincing. Let's revert back to our plumbing example for a second so I can prove a point. Your Buyers Aren't All the Same.

Click Through Rate 72

Click Through Rate Contact B2C Follow-up 72

ConversionXL

JANUARY 27, 2016

Segmentation allows you to treat different groups of people differently. Take Ferguson Enterprises, an $11 billion plumbing and PVF distributor, for example. MailChimp has two options… Groups – Organize your subscribers by interests and preferences (e.g. Why treat the two equally? Products browsed in the past.

Campaign 90

Campaign Objectives and Key Results E-commerce Follow-up 90

Heinz Marketing

APRIL 30, 2018

There has been a disconnect, and continues to be a disconnect, between those two groups and why does that exist? I’m curious, what are some keys you see to helping those two groups work together more closely so they can create better conversations, experiences, for their customers and talk about it. Raviv: Right.

Pipeline 58

Pipeline B2B Sales SQL 58