SaaStr

DECEMBER 30, 2023

So it does seem like some of the biggest changes to the human side of SaaS are now coming. What we’ve seen in the first 15 years of SaaS: Specialization in sales. The rise of the SDR and productizing outbound and qualifying inbound with humans. SaaS companies now have to be radically more efficient.

Customers 113

Customers Price Follow-up Growth 113

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Product Maturity.

Go To Market 103

Go To Market Growth GTM Product 103

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Profit margin 98

Profit margin GTM Price Growth 98

SaaStr

JANUARY 9, 2022

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make. Pretty Much Every App With an Enterprise Edition Uses “Contact Me” Pricing. Your (Belated) SaaS New Year’s Resolution: Add a Layer. What’s Changed in Product-led Growth with Calendly CMO Patrick Moran. More Than a Good Rep.

Price 105

Price Growth Contact Closing 105

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Going from sales-led to PLG is doable, but it is not easy.

Contract 98

Contract Price Growth User Experience 98

SaaStr

JANUARY 19, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Cyclr is an embedded integration platform (embedded IPaaS) for SaaS applications. Vendr is forever changing how companies buy and renew SaaS. Grab tickets here. With over $1.5B

Growth 82

Growth Launch Price Clients 82

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

GTM 71

GTM Launch B2B Growth 71

SaaStr

FEBRUARY 6, 2024

So we’ve had a ton of great conversations over the years on SaaStr on when and how to go multi-product. Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. The same is often true in SaaS.

Product 83

Product Sell Quota Launch 83

SaaStr

NOVEMBER 15, 2022

Metrics are the key to evaluating success and setting goals, but not every SaaS business should orient itself around the same one-size-fits-all numbers. The Evolution of Language For SaaS Business. After all, it wasn’t so long ago that SaaS metrics gained respect and popularity in the industry.

Drivers/motivators 84

Drivers/motivators GTM Contract Growth 84

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel.

GTM 95

GTM Price Quota Growth 95

SaaStr

OCTOBER 25, 2023

But in contrast to their bigger customers, the macro environment — or perhaps market saturation — has led to slowing growth in this segment in 2023. #2. Because there are few things worse than closing a customer that never actually uses your product. But a 3% price boost likely materially helped. #7.

Cross-sell 98

Cross-sell Contract Price Growth 98

Hubspot

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products. Because subscription pricing also offers its unique set of perks. Not an easy feat.

Niche 58

Niche Price Contract B2B 58

ClickFunnels

NOVEMBER 9, 2021

The post Lead Generation Pricing Model – How Much Lead Gen May Cost You appeared first on ClickFunnels. They are part of your target market, but it’s yet to be seen if they’re immediately interested in purchasing your products or services. They’ve got some degree of interest in your products or services. It depends.

Lead generation 255

Lead generation Price Appointment E-commerce 255

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Growth 106

Growth Product GTM User Experience 106

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? But how common is Contact Me in 2022?

Contact 94

Contact Price B2B Growth 94

SaaStr

AUGUST 10, 2023

“Jason Lemkin is the Founder @ SaaStr one of the best-performing early-stage venture funds focused on SaaS. In the past, Jason has led investments in Algolia, Pipedrive, Salesloft, TalkDesk, and RevenueCat to name a few. Is the pricing of seed rounds impacted since the downturn? When does it come back?

Growth 85

Growth Price Product Sell 85

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

GTM 96

GTM Growth B2B Territory 96

SaaStr

OCTOBER 17, 2023

Do my customers find value in my product and service? For the sake of explanation, John breaks down the evolution of customer success into the classic triple-triple-double-double-double. If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Non-Profits 97

Non-Profits E-commerce Drivers/motivators Growth 97

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them. Copy your entire product.

GTM 74

GTM Price Promote Commission 74

SaaStr

SEPTEMBER 20, 2023

Within a year, we moved out of a hyper-low interest rate environment at record-breaking speed, which led to multiple compression and macro uncertainty. A few weeks ago, to great fanfare, the marketing automation Cloud leader Klaviyo filed an S1, marking the first pure SaaS company to file to go public in a 2-year draught in SaaS IPOs.

Growth 97

Growth Negotiate Finance Contract 97

ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. That’s what led us to strategic testing.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

SaaStr

JULY 21, 2022

10,000 SaaS founders, VCs and execs! They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Ticket prices go up at the end of the month! We’re less than 60 days away from SaaStr Annual 2022! Fully vaxxed.

GTM 99

GTM Territory Price Growth 99

SaaStr

JUNE 24, 2022

We’ve recently been posting polls on SaaStr’s LinkedIn account to get a feel for what SaaS companies are doing in the current environment. In the video below, he discusses the results and where he thinks SaaS companies are on track or need improvement. #1. No one buys SaaS products for the fun of it.

Price 84

Price Up-sell Start-ups Pipeline 84

PandaDoc

MAY 8, 2024

In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. Use customized form builders to find out what worked best for SMBs, what pain points your product managed to solve and what challenges were left unaddressed.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

ConversionXL

JUNE 26, 2019

Many SaaS companies launch a product-led growth model —but never update it. The first step to SaaS growth is to appoint a person or team to take ownership, then to give them the resources or time it takes to thrive. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth.

Growth 121

Growth Objectives and Key Results Teamwork Appointment 121

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

Growth 89

Growth GTM Up-sell Legal 89

SaaStr

OCTOBER 4, 2022

Now, if you’re average price point is higher, you can still afford to go a bit lower to expand the bottom of your market. A bit more here: How Cheap a Product Can You Have And Still Have Salespeople? Dear SaaStr: At What ACV Can We Afford a Sales Team? At least in the U.S. and Western Europe. But only so much more.

Commission 76

Commission Sales Follow-up Closing 76

SaaStr

OCTOBER 24, 2022

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Product-led growth is a popular topic these days.

Growth 70

Growth Price Contract GTM 70

SaaStr

MARCH 19, 2021

Product-led Growth. Usage-based pricing. First, on product-led growth strategies: we’ve seen companies like PagerDuty, Productboard, and Intercom do that really well. Companies that employ a usage-based pricing model have about a 10% higher public market valuation. Cloud Marketplaces.

E-commerce 79

E-commerce Construction Growth Price 79

Gong.io

AUGUST 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. In this article, you’ll learn how to define customer success, and discover the most important KPIs for measuring retention and growth (and other customer success goals) as well as the value buyers receive from your product. Retention and expansion.

Customers 87

Customers Cross-sell Contract Price 87

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Listen to your customers. Key Takeaways.

CRM 89

CRM Price Contract Gaming 89

SaaStr

JANUARY 26, 2022

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. I love the company and the product, and the value add. It’s not that easy out there in SaaS land these days, folks. These are still great times in SaaS.

Price 86

Price Growth Start-ups Service 86

SaaStr

SEPTEMBER 12, 2021

That product didn’t take off, although it formed the core of the search API that later would. So many SaaS leaders started slow, and then accelerated. The 1000s of developers happily using your product. They didn’t try to win customers that wouldn’t really benefit from their product. It only helped.

Price 83

Price Growth Start-ups Engineering 83

SaaStr

OCTOBER 11, 2023

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Monday has always been a platform, and now it’s transitioned into multi-product with monday CRM and monday Dev. How is that possible? “You Their first round was $1.4m.

Growth 67

Growth Non-Profits Drivers/motivators Construction 67

SaaStr

SEPTEMBER 11, 2020

Craft Ventures led the round and there was participation from HWVP, OMERS Ventures, Rhino Ventures, and BDC Ventures. Klue was one of those products that – when I saw it – I knew it was going to be a thing. The information has wide applications across an organization, such as with marketing, sales, and product teams. Tom Taulli.

Consult 107

Consult Price Product Process 107

SaaStr

JANUARY 31, 2021

The time is probably going to come when you have to build a sales team in SaaS. The rep will blame you, your crappy product, your crappy company, your crappy lack of marketing. Does the product sell itself? One, super smart, super eloquent, who explained our product well. Which may all be correct. At prospecting.

Inside sales 131

Inside sales Sales Represent Up-sell 131