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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 89
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How to fix a huge traffic drop after rebranding

Search Engine Land

Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. Affiliate promotions Affiliates are one of the best opportunities for you to speed up a URL migration and rebranding traffic recovery. You’ll see this on Amazon, Overstock and Gap.

Launch 112
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What is on-page optimization?

Search Engine Land

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. Still, “over-optimizing” your webpages can harm user experience and lead to devaluations. On-page optimization is a crucial part of any SEO strategy.

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

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Ethical AI in SEO: Ensuring responsible implementation

Search Engine Land

AI can be used to automate and improve various aspects of SEO , such as strategy, content creation , technical optimization, link building and user experience. Reviewing data sources for representativeness. Promoting ethical AI includes thinking about ways to reduce its impact on the environment.

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10 internal linking best practices for accessibility

Search Engine Land

This is especially problematic for screen reader users who may not have immediate access to the surrounding content that might provide additional hints about the link’s destination. Non-descriptive anchor text can turn browsing into a series of unexpected outcomes and a poor user experience.”

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How one Google featured snippet is killing commercial list-based content

Search Engine Land

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. Representatives from Expedia and Booking.com testified against Google in the antitrust trial. Zapier, Canva in SaaS. G2 and Clutch in reviews.