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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. If you’re stuck, an AI tool like ChatGPT can help identify who’s in your category but not an ideal prospect for you, given the specifics of your offer. However, this ad should target a more niche market.

CTR 106
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How to map your selling process to the way your B2B customers buy: A case study

Martech

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner. Source: RH Blake 2.

B2B 74
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The Yes Momentum Close

Sales Coach Dew

The idea is to keep your prospect excited about the discussion at hand. During your proposal, you’ll ask your prospect questions that you already know the answer to —questions that will be answered “yes!”. Do you still have four office locations in Tennessee? The Yes Momentum Close is an attitude-type closing technique.

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

He’s going to try to make sure to qualify and best serve the prospect’s time. Matt was a great prospect, five out of five X, Y, and Z. Matt Heinz: Arkansas, LSU, Tennessee all had good seasons. So I liked Tennessee in the first, round I respect the Pac-12. And he’s going to save all that.

Pipeline 123
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Sell Like a Realtor: 4 Timeless Selling Lessons from the World of Luxury Real Estate

Adaptive Business Services

Gary has sold million-dollar homes to former senators, CEOs, even the GM of the Tennessee Titans. Whether that’s in the form of sending an insider tip in one of your follow ups or simply introducing your prospect to someone who can solve a specific problem for them, human connection offers the kind of value prospects never forget.

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How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer

Salesforce

A career in business isn’t something Magnuson thought much about as an undergraduate at the University of Tennessee. For Magnuson, the challenge was figuring out where and how — and learning how to articulate it so prospective employers would understand it. Read all about it. The results speak for themselves.

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Grow Your Startup Organically Outside of a Major Market with Brian Trautschold

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Brian Trautschold , Cofounder and COO at Ambition , a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Record your webcam, your screen, or both to make prospecting videos, follow ups, product demos, and other communication that drives virtual selling.

Growth 56