How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. If you’re stuck, an AI tool like ChatGPT can help identify who’s in your category but not an ideal prospect for you, given the specifics of your offer. However, this ad should target a more niche market.
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