quit-stating-the-obvious-youre-boring-your-customer 
The Sales Hunter
SEPTEMBER 26, 2017
You may think it’s important, but does your customer? Is what you’re sharing with the customer nothing but a statement we’ll call a blinding flash of the obvious? I was just in Australia and saw this sign, “Danger Crocodiles,” with the words “No Swimming.”
Martech
DECEMBER 19, 2023
As you head into 2024, here are six books to put on your reading list. One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing.
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Search Engine Land
FEBRUARY 26, 2024
Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion and audience you want to target. Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion and audience you want to target. Though slower than GPT-3.5,
ConversionXL
JUNE 2, 2020
Most state their value proposition as if they were the only company doing what they’re doing. Can your differentiation be features? You can toot your horn for a few months, but they’ll catch up. Differentiation is about standing out from the noise and giving people a reason to choose you over others. What’s sameness?
Search Engine Land
NOVEMBER 17, 2022
Social media marketing is the use of popular social media platforms to connect with your target audience and market your brand’s products and services. Sure, some obvious things are different. Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it.
SaaStr
MARCH 31, 2024
Jason Lemkin : I’m going to shut up in the beginning and let Dharmesh and Katie talk about culture and diversity and other things, but just for fun, who here is a HubSpot customer or user? Raise your hand, just for a little bit of fun. This is her, in her near ideal state, around about 25 people, and genuinely looking happy.
Search Engine Land
NOVEMBER 17, 2023
Everyone who wants to make a living online seems to feel trapped between two terrible options: Spam and force your way into getting people to pay attention and buy from you. Give up on ever making money, sharing your work with others, or promoting your products or services. Barry Schwartz summed up reactions around the web.
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