SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 119

GTM X-functional Engineering Referrals 119

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

ConversionXL

APRIL 25, 2016

These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Heinz Marketing

JULY 13, 2020

I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking. I’ve known Joanne for over 10 years. And Matt, I found this wonderful definition of culture: Culture is what happens when people aren’t looking.

Pipeline 87

Pipeline Referrals Cold Call Sales 87

Salesforce

MARCH 30, 2023

Mutual connection or referral} recommended I reach out Why it works: A referral in the subject line builds trust and credibility. X things smart {prospect’s role}s do Why it works: This one taps into the prospect’s desire to be the best at what they do. Why it works: This functions as a “pattern interrupt.”

X-functional 98

X-functional Referrals Follow-up Prospecting 98

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Heinz Marketing

MAY 16, 2022

Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you? But some of those people that don’t buy can still be champions and advocates and referrals for you and that very much fits into the calculation of earned growth. It’s a funnel, not a cylinder.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

MARCH 28, 2019

These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. This means that you’ve applied feedback from alpha testers and that your product has no major bugs for its core functionality. How many referral visits did the Product Hunt launch generate? That’s perfectly fine.

Campaign 127

Campaign Product Launch Referrals 127

Hubspot

AUGUST 8, 2019

Number of referral requests. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. Months to recover CAC = CAC divided by (ARPA x GM). X months or years). For example, if Tier X of accounts has a 1.5:1

X-functional 101

X-functional Quota Cross-sell Contract 101

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Keep up with key contacts. Look for ways to add value.

Legal 91

Legal Relationship building Contact X-functional 91

Search Engine Land

SEPTEMBER 7, 2023

So, if you exclude any internal traffic, referrals, etc., Tech Tech functions the same way as demographics. This way, you’re not going to overwrite the original report and can return to it and make additional dashboards (like filtering traffic down to social, referral, etc.). all those filters will appear here.

GTM 136

GTM Campaign Follow-up Start-ups 136

Sales Hacker

JULY 18, 2019

Having well-defined and accurate sales stages for your business is critical, particularly if you plan to leverage the weighted pipeline functionality. AE – AE generates the opportunity either through referrals or proactive outreach. Weighted Pipeline = ARR x Probability the deal will close (a.k.a. % Let’s take a quick look.

X-functional 73

X-functional Pipeline Contract Quota 73

ConversionXL

JULY 29, 2020

Yes, Google and Amazon’s search functions are not the same. That rationale applies to other aspects of your Amazon product listing, too: Include great images because they will help you sell the product, not because Amazon ranks listings with X number of images at Y resolution higher. Of course, not everything requires reworking.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Sales Hacker

JULY 2, 2019

If your CRM doesn’t have this reporting functionality, you can export the data into an excel file and quickly get the average sales price from there. 2,000 x 10% = $200/lead. It’s also key to look at the historical data for your most ideal customers: not just those that close but also those that retain and become referrals.

Price 99

Price X-functional Sales CRM 99

Hubspot

DECEMBER 11, 2019

There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". Under your current position, you might write: Work with businesses in X, Y, and Z industries to reduce manufacturing defects by 3% on average. Looking for referrals? LinkedIn Headline. LinkedIn Summary.

Sell 99

Sell X-functional Prospecting Networking 99

Search Engine Land

APRIL 14, 2023

Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult. Do you really have to rename it from x to x-y?

UX 99

UX X-functional User Experience Technology 99

Hubspot

SEPTEMBER 26, 2014

X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.). Look at the emails'' clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can use HubSpot''s Calls-to-Action App for this). 4) Email Subject Line.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. This ecosystem chart shows how teams work together, you can build something similar for incentives to show where they connect across functions. If you don’t live it, your teams won’t either.

GTM 59

GTM Growth Customers X-functional 59

ConversionXL

OCTOBER 22, 2018

This lets you determine that to close Company X, prospects touched Adwords, branded search, attended events, and interacted with Social Ad campaigns. Clicked on a Referral Link (from content on a third-party site). However, Bizible is an enterprise tool—not every business needs it to create a functional attribution model.

B2B 131

B2B Process Campaign Contact 131

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. Why create a custom attribution tool? Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91

SQL Territory X-functional UX 91

Hubspot

MARCH 23, 2018

That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. If you could only attend one type of networking function for the rest of your life, would you choose breakfasts or happy hours? What makes a good conversation starter?

Conversion 101

Conversion Networking X-functional Start-ups 101

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Also a referral fee of 5% ($1,500) is common for an intro at manager/VP level and 10% ($3,000) at CxO/Board level. . Think of these levels as: Entry level. Experienced/Top Performer. An overview of three titles.

SQL 110

SQL Commission Customers Non-Profits 110

SalesHandy

SEPTEMBER 17, 2020

Email to Referral Connection template. To make sure your business runs smoothly and get a head start again, we provide you with an X% discount. It has a mail merge function that helps you personalize multiple emails and send them together. I can elaborate this for you in a better way over a call. Regards, 3.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

PandaDoc

FEBRUARY 27, 2023

Do you need this functionality or that? Discussing functionality is especially important if you’re a SaaS business or offer IT solutions. Now here comes the kicker; you’ve given them a choice and they’ll answer with the most preferred functionality. Questions like “are you looking for a solution to X problem?”

Closing 52

Closing Contract Technique Referrals 52

SalesHandy

MAY 1, 2020

Always ask for referrals. According to a study by marcwayshak.com , about 47% of top performers ask for referrals consistently vs. 26% of the non performers. Subject Line: [X] Growth Hacks for [Recipient’s Product]. Mutual connections and referrals have always proven to provide better results than a normal prospecting email.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

JANUARY 6, 2016

Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Employee referrals are ideal for a few reasons. Not to mention, employees hired through referrals are hired 55% faster than those from a career site. Our advice? Start online.

Referrals 53

Referrals X-functional Follow-up Construction 53

SaaStr

JANUARY 21, 2020

QUESTION : As a sales leader, how do you manage expectations across the organization with product and other functions? I never am a fan of these very linear career progressions or it’s like you did well in this role, now you have to be in the next role and the next role is X. It’s a great question.

Quota 133

Quota Sales Territory Healthcare 133

SaaStr

DECEMBER 17, 2019

From referrals from one developer to another. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. It determines if we can go to X, Y, Z or if we can do X, Y or Z or buy X, Y, Z or have X, Y or Z.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

AUGUST 30, 2018

CR(t) —The conversion rate as a function of time to get to a single SQL. Word of mouth], a new prospect reaches out to you via email at the referral of an existing customer. We call this a 3 x 3 account — a term coming from organizational selling. Four Prospecting Approaches. Schedule a demo] on the website.

Prospecting 59

Prospecting SQL GTM X-functional 59

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Compare organic, referral, and direct performance against paid efforts to identify important review points. The X axis is set to Eastern time to reflect the location of the business.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

FEBRUARY 25, 2020

Second or third is referrals. Because it’s not so much focused around X, Y, Z NPS score. One of the things to keep in mind is while different generations and different functional areas depending on what role you’re selling to are going to want to be engaged with differently.

Prospecting 95

Prospecting Customers Promote X-functional 95

ConversionXL

APRIL 28, 2016

How do you decide to assign X experience to Y segment? With a targeted marketing system, what they experienced is now a function of both their ‘data’ and the targeting logic that were both active AT THE TIME of the experience. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience Technique X-functional 69

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Be active on tech-focused social media accounts: LinkedIn is the most helpful for networking in this space since it’s aimed at professionals, but Instagram, X, and others can be useful, too.

Networking 59

Networking B2C Cross-sell Negotiate 59

PandaDoc

APRIL 12, 2022

Example: 40 positive responses / 60 total responses X 100 = 67%). Software with high functionality, speed, and simplicity can be more readily adapted into a customer’s business model and can even boost their total revenue. 08 x 100 = 8%. Typically, this is done with a 0-10 scale or something similar. Making it actionable.

Customers 52

Customers X-functional Promote Price 52