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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

Currently, image generation can be done only by OpenAI’s DALL-E model; Google Cloud does not yet have a comparable alternative. Your email newsletters have substantial content but limited engagement Repurpose this content into bite-sized, visually appealing posts for social media or as blog posts.

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Taking Risks with Jake Hurwitz

criteria for success

There, he became well-known for his web series, Jake and Amir , which he produced with his comedy partner, Amir Blumenfeld. In 2015, h e and Amir founded Headgum , a comedy podcast network where the two host their hit podcast If I Were You. CFS Resource Recommendations: Our original eBook on Being a Grateful Leader.

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Modern link building starter guide

Search Engine Land

Expert sources: Being seen as an expert in a specific field can get you links from news sites, blogs, and industry publications. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader. This link building method doesn’t need outreach.

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This day in search marketing history: February 10

Search Engine Land

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Hubspot

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. I'd recommend brands find other topics to email their audience about (blog posts, free ebooks, etc.)," she said. Use tools, applications, and other digital resources.

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This day in search marketing history: January 5

Search Engine Land

28 on the Inside Adwords blog. 2012: This additional seed of Series D financing brought the total money raised for Trada, the crowdsourced PPC marketplace, to $17 million. 2011: Live blogging Ballmer’s talk at CES in Las Vegas. 2016: 9 Examples Of Link-Worthy Resources For E-Commerce Sites by Julie Joyce.