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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. It is such an amazing journey to kind of learn AB testing. Because there’s so much to AB testing. Above all, AB testing to me is instant gratification.

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

The multi-armed bandit problem is a classic thought experiment, with a situation where a fixed, finite amount of resources must be divided between conflicting (alternative) options in order to maximize each party’s expected gain. You only have a limited amount of resources—if you pull one arm, then you’re not pulling another arm.

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How To Build A Data Driven Sales Approach

Lead Fuze

Sales teams are not data-driven, and I think this is because they don’t want to be. The reason for this is because companies tend to hire ESFJ types, who are usually good at interacting with people but less data-driven. For any salesperson, there are many skills that can help them do their job. But if you break it, things can change.

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

You only have a limited amount of resources – if you pull one arm, then you’re not pulling another arm. The problem is that we do not know the value of each outcome, and as such need to maximize our ability of that discovery.”. Question is, when? The Multi-Armed Bandit Problem. Image Source. Explore-Exploit.

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How One Company Integrates SDRs into their Account-Based Strategies

The Bridge Group

If an account, required significant marketing and sales expense to acquire—but also delivered significant lifetime value—it was placed in the top right quadrant. If an account delivered high value—but was easier to win—they were placed in the top left. No doubt, the technology behind ABx is amazing. Meet Zignal Labs. Zignal Labs, Inc.

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Key Insights from Elite Camp 2015 Speakers

ConversionXL

Offer something of value in your popup, something exclusive that can benefit the user. Don’t do generic pitches, make specific offers on specific blog posts – offer content upgrades (e.g. blog post about 10 tips has an opt-in offer to get another 10 tips on the same subject). Email-gating your home page works wonders.

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8 Marketing Lessons From Online Dating

Hubspot

While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. ” For example, if you have good abs, you should feel encouraged to showcase that.