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Why your website needs a resource center and how to create it

Search Engine Land

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

Niche 94
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Blueprint for Success: Structure Your Enablement Solution for Optimal Sales Efficiency

Highspot

Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. Surface key sales processes, methodologies, and channels Where is our market opportunity?

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YouTube advertising: The ultimate guide

Search Engine Land

Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Learn how to create an effective YouTube advertising strategy with this comprehensive guide. But first, you have to make sure your target audience doesn’t just skip your ads. YouTube has 2.1 Affinities.

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The art of natural funneling: How to lead your readers without forced CTAs

Martech

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You were simply browsing and finding out the information available to you so you can decide down the road.

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Why we care about B2C marketing: A guide for marketers

Martech

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!

B2C 114
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35+ Best Sales Email Templates To Close Deals

SalesHandy

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Only 30% of emails get opened across all industries, making it important to write a compelling sales email that prompts a click.

Closing 98
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The Complete Guide to Remote Sales

Gong.io

The global pandemic forced sales teams to change their processes and go digital. Organizations must adapt their sales strategies post COVID-19 to meet customer expectations. Whether you’re looking to implement a remote sales strategy or improve your current strategy, keep reading. What is remote sales?