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6 Lessons Learned from A Year of Pandemic Selling

Cerebral Selling

After spending a year and a half writing a book , I never thought it would be released at the fearful onset of a global pandemic. . 365 days after the release of Sell The Way You Buy , here are some of my key sales lessons learned from a year of pandemic selling. Customer budgets shifted and evaporated overnight.

Sell 136
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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

Territory 145
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Good human marketing: Wednesday’s Daily Brief

Martech

We were both adding a lot of great tunes to the list, and there was one track he introduced that was perfect for the theme and came from a movie we both love. To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. And it’s not just for pandemic-related issues.

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Reaccelerating Growth at Scale with Box’s CRO Mark Wayland (Podcast 514 + Video)

SaaStr

Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. Mark Wayland, CRO of Box, discusses Box’s journey to reaccelerate their growth, what made them successful, and the lessons he learned along the way. But this year, they’ve had three consecutive quarters of growth.

Growth 101
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B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Jonathan Barouch shares 3 Lessons in Creating an ‘Antifragile’ Business Strategy Here’s how to thrive, not just survive, in a future recession.

B2B 96
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My Grandmothers’ 17 Step Checklist for Winning at Sales and Life

Sales Hacker

Sales works the same way. In this post, I will share my ultimate checklist for winning at business (and life) — curated by life lessons I’ve learned from both of my grandmothers. What can the life of an Italian Grandma teach you about sales? What can the life of an Italian Grandma teach you about sales?

Education 116
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PODCAST 134: What Great Teams and Great Leaders Hold in Common with Ilan Jacobson

Sales Hacker

If you missed episode 133, check it out here: How to Go From Startup to Pre-IPO: Unexpected Lessons From a 20-Year Sales Veteran with Jim Donovan. Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you’ve got to check out Loopio. Welcome to the Sales Hacker Podcast.