Remove sales-science-or-art
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Sales—Science Or Art?

Partners in Excellence

Recently, I read an article about sales being more science than art. I think we want to see sales being more like science because of what we perceive as the predictability and certainty that seems to exist in science. Science is about incessant, sometimes obsessive, curiosity.

Sales 88
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Do Sales Grow More by Art or Science?

Score More Sales

When you look at how selling has changed over the last 5, 6, or 10 years, there is not doubt that technology tools and a scientific approach to selling has become prevalent in the B2B sales world. You can vote on whether Science rules selling or if Art does here – let’s take a stand! Image courtesy of Velocify.

CRM 84
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7 Essential Sales Process Steps to Drive Massive Profits

Iannarino

Is sales an art or a science? In other words, is it more important for salespeople to be creative and innovative, or that they’re able to follow a set process to achieve proven results ?

Process 193
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

Demand conversion: Moving prospective buyers through your sales process in a frictionless and efficient manner, so they can quickly and comfortably decide to choose your brand or move on. CRM, lead routing, sales stage conversion rates, etc.) There’s more science than art here. There’s more art than science here.

B2B 121
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The Yin Yang Dynamics Of Prospecting

Tibor Shanto

Given that sales is a science executed artfully, the best approach sales in a similar way. Given that prospecting is different than sales, they also master the Yin Yang dynamics of prospecting. Amateurs in both sales and music go for a balance when they should be going for impact. White Noise.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Upsell and retention is an art, science and craft. Marketing is also an art and science. SaaS products get too complex to hack a product roadmap too long. You will need a VP of Product to scale your roadmap.

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

B2B 138