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The 3 Eras of B2B Sales: How Selling Has Evolved (2025 Guide)

Iannarino

From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.

B2B 261
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Client Centered Selling: What It Is and Why It Works

Anthony Cole Training

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 215
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Understanding the Psychology of Selling

Anthony Cole Training

All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.

Sell 334
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AI Isn’t The Selling Point!

Partners in Excellence

His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “I get it, his company sells software products, and they are making a big deal about AI, but is that the reason he should want to talk to you? But “we” are making everything we do in selling about AI.

Sell 126
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12 Tips for Selling to the C-Suite

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.

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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. That’s the beauty of selling and the pay-for-performance lifestyle, isn’t it? The post The 2025 Selling Year – Half Gone or Half Remaining? There’s no mystery about where you stand.

Sell 130
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Three Dog Night Classic is Foundation for Present Day Selling

Understanding the Sales Force

When selling, your choice of words are very important and you must always speak with that degree of specificity! ” Them there’s some really great rules for selling but if you’re going to break a rule, make sure it’s not sales process! Not A Dog Night, or a Dog Fight, or a Night, or a Dog, but Three Dog Night.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line.

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The 2019 Technographic Data Report for B2B Sales Organizations

The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more!

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AI in Sales: How AI is Transforming Go-to-Market

How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

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5 Ways You Can Win Faster with Gen AI in Sales

In this eBook from ZoomInfo & Sell Better, learn five practical ways you can use gen AI to streamline your workflows, provide more value to your prospects, and, ultimately, close deals faster. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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100 Pipeline Plays: The Modern Sales Playbook

Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.