Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Leveraging influencers to create engaging unboxing videos can vividly illustrate the product or service.

B2B 117

B2B Customers Objectives and Key Results Price 117

SaaStr

JUNE 2, 2023

Dear SaaStr: Does Bootstrapping Through an Agency/Services Business Work? But I think if you are thoughtful about it, using an agency/services business can be a viable way to bootstrap your way into a SaaS business — as long as you transition over fairly early to doing your SaaS business 100%.

Service 97

Service Sell Customers 97

The Digital Technology

OCTOBER 13, 2023

Find SaaS development companies with a cutting-edge approach. These guys are the best at what they do and offer a range of services. … Top 10 SaaS Development Companies Read More » From a simple idea to a practical application, these companies can quickly transform your ideas into reality.

Service 59

Service 59

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer. ” GenAI for custom service. Oracle is offering a series of innovations to optimize customer service and improve agent productivity.

Campaign 110

Campaign Service Customers Promote 110

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. High vs Low Margin SaaS Models Software is an inherently high-margin business.

GTM 90

GTM Launch Growth Networking 90

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Now, apply this concept to your SaaS product.

Customers 85

Customers Real Estate Education Conversion 85

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. Here are some tips for creating effective messaging for the SaaS Industry. Leverage social proof Social proof is a powerful tool in B2B SaaS marketing.

B2B 112

B2B A/B testing Drivers/motivators Up-sell 112

SaaStr

MARCH 7, 2022

Dear SaaStr: Are Any SaaS Companies Really Profitable? SaaS companies can be quite profitable, but most these days that are able to raise capital tend to … take their time getting there. Zoom has a substantial sales force for bigger deals, but its self-service business is almost entirely viral. super profits image from here ).

Service 124

Service Sell Sales 124

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

Engineering 120

Engineering Growth Education Territory 120

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. It will help you identify common needs that your SaaS business can fulfill. payal@heinzmarketing.com.

GTM 105

GTM Contract Clients Consult 105

SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Quota 114

Quota Contract Price Growth 114

SaaStr

AUGUST 18, 2023

So while the media is full of stories of unicorns doing layoffs and massive cutbacks, the story is a bit different with leading public SaaS companies. Yes many public SaaS companies have done some sort of layoffs the past 12 months, they were often more really reorgs, though, without any net decrease in headcount. Billion in ARR!

Growth 85

Growth Service Sell Sales 85

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Profit margin 107

Profit margin GTM Price Growth 107

Partners in Excellence

OCTOBER 21, 2022

It seems everything in my feed is dominated by “SaaS Selling.” It seems everything I read is about “SaaS selling.” We’ve created formulas for sales success in SaaS. It seems that everything new about selling, everything about sales performance really focuses on SaaS selling.

Cross-sell 89

Cross-sell Quota Sales Up-sell 89

SalesHandy

JULY 7, 2021

You might be new to SaaS products, or even been doing it for awhile – SaaS Sales aren’t easy. Figuring out how to generate sales for SaaS products might seem like a pretty daunting task. What SaaS sales is all about, and how do you go about selling your SaaS to qualified leads? What is SaaS?

Process 98

Process Product Sell Inside sales 98

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space.

Legal 94

Legal Networking User Experience Technique 94

SaaStr

FEBRUARY 1, 2022

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs. 60% of Asana’s customers come from self-service, 40% from sales. And it’s the true magic in scaling SMB SaaS.

Contract 142

Contract Cross-sell Price Growth 142

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. There is a lot more that SaaS brands can do to elevate their performance. There is a lot more that SaaS brands can do to elevate their performance. It is not enough to set and forget campaigns.

Campaign 96

Campaign Contract Strategize Product 96

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

Campaign 52

Campaign Trust Promote Presentation 52

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. If you’re running an SaaS development firm, this is relevant to you as well. Clients paying for SaaS (that is, software as a service) will be doing so on a recurring basis.

Service 59

Service Customers Clients Contract 59

SaaStr

JANUARY 15, 2021

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on its services. Gross margins on services are about 35%. And isn’t it a bit unseemly to charge for services? It sure did to me.

Service 129

Service Contract Price Negotiate 129

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. Strategic Planning Never Ends In the fast-paced world of B2B SaaS marketing, mastering strategic planning is crucial for success. We’d love to help!

Strategic planning 84

Strategic planning Strategize B2B Price 84

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations.

Account management 77

Account management Commission Contract Sales 77

SaaStr

JANUARY 5, 2021

For sure this is true in SaaS. And yet … What tends to happen for most SaaS businesses even as early as $2m ARR or so, is that they get a core engine that’s working. SaaS Compounds (more on that here ). Add Professional Services, for Rea l. Professional services? Double Down on What Works.

Growth 131

Growth Engineering Service Start-ups 131

SaaStr

JULY 6, 2021

Q: As a SaaS company should you include professional services in your ARR number? Include professional services in your total revenue run rate. Here’s a great example from Qualtrics : You can see here at a $723m run-rate, that $535m is from software / SaaS and $198m is from services. But — break it out.

Service 106

Service 106

Martech

JANUARY 13, 2022

Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. The post Lucidworks announces new SaaS search platform, Springboard appeared first on MarTech.

Launch 104

Launch Technology Technology Customers 104

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

GTM 101

GTM Niche Account management Up-sell 101

SaaStr

FEBRUARY 19, 2022

When you’re starting off in SaaS, it’s very tempting to target small businesses. You won’t have the resources to service the Fortune 500. But most SaaS companies get there with companies of all sizes — including the true, big large, scary enterprise. If you can get huge on SMBs alone, that’s great.

Launch 135

Launch Start-ups Growth Customers 135

SaaStr

MAY 11, 2019

We were just handed a bill like this for a 20+ year old SaaS product bought out by a PE firm. SaaS is about recurring revenue. The post Has anyone seen termination charges for SaaS services? Some older companies do this. And really, an “auto-renew for another year without notice” clause can basically do the same thing.

Service 54

Service Growth Customers Product 54

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. You need to get to a point where you scale through digital CS and every self-service thing you can do.

X-functional 103

X-functional Contract Growth Quota 103

Hubspot

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success.

Contract 70

Contract Cross-sell Up-sell Clients 70

SaaStr

AUGUST 11, 2022

So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.

Networking 110

Networking Process Service Customers 110

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Service 103

Service Price Engineering Niche 103

Sales Hacker

JUNE 29, 2020

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. In this guide, we’ll explore the SaaS sales process and the steps you can take to improve your SaaS sales strategy. We’ll look at: 3 SaaS sales models you can follow.

Objectives and Key Results 79

Objectives and Key Results Sales Closing Follow-up 79

SaaStr

FEBRUARY 15, 2021

What differentiates a good SaaS company from a great one? While there are several valid answers to this question, many companies edge out their competitors through successful customer service. Many users seek the speed and simplicity of self-service support. . Many users seek the speed and simplicity of self-service support. .

Service 100

Service Government Represent Drivers/motivators 100

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. All paid marketing is expensive in SaaS. Paid lead services at $100 a lead? Let me dig in a bit. It flatters marketing.

Referrals 96

Referrals Campaign Service Customers 96

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? It captures the predictability of SaaS revenue and built-in growth.

Profit margin 91

Profit margin Drivers/motivators Cross-sell Growth 91