Remove Technique Remove User Experience Remove X-functional
article thumbnail

Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Techniques for figuring out the optimal menu structure. Here are research and testing techniques UX professionals use to determine the best information architecture, workflows, menu structure or web site navigation paths. method for finding patterns in how users would expect to find content or functionality. Image credit.

article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Main Page Recommendations.

UX 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to tell if it’s real AI or just automation at a higher price

Martech

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Ask for transparency on AI models and techniques What to look for : Not every platform needs deep learning or reinforcement learning. If so, how often?

Price 92
article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users.

article thumbnail

How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion.

article thumbnail

Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

So what’s the main objective—and ideal user experience —for Google and Amazon? Google needs to help people compare the use cases for gas versus charcoal grills, to find great recipes for grilling, to understand different techniques (e.g., Yes, Google and Amazon’s search functions are not the same. You run a search.

article thumbnail

The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. The necessity of balancing security and functionality.

GTM 121