Search Engine Land

JANUARY 31, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale. ” New AI offerings. ” New AI offerings.

Engineering 112

Engineering Service Customers Process 112

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Cross-Channel Partners. Cross-Channel Partners. Why we care.

Launch 108

Launch E-commerce Campaign Education 108

Force Management

JANUARY 25, 2024

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team.

Sales 114

Sales Product Customers 114

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 110

B2B Cross-sell Hospitality GTM 110

Search Engine Land

APRIL 23, 2024

How are companies succeeding in this new era of marketing? Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Government 114

Government Campaign Follow-up Conversion 114

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Understanding and engaging the buying group is critical for B2B success. Influencers Make my job easier.

B2B 110

B2B Drivers/motivators CRM GTM 110

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 83

SQL Cross-sell Campaign Trust 83

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Profit margin 126

Profit margin B2B Campaign Retail 126

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Gaming 107

Gaming Conversion Objectives and Key Results Referrals 107

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results.

Strategic planning 115

Strategic planning Technique Drivers/motivators Territory 115

Search Engine Land

APRIL 16, 2024

Analysis of non-search channels for content. The latter helps SEOs surface things like: New keywords. As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. Customer research. See terms.

CTR 115

CTR Growth Campaign Service 115

Salesforce

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. M-commerce retail sales in the U.S. M-commerce transactions make up 60% of global ecommerce sales. •At Global social commerce sales are estimated to reach $2.9

Retail 119

Retail UX Trust Up-sell 119

Closing Bigger

APRIL 22, 2024

AI for Sales – The Power of an Exponential Mindset in Sales Organizations Most of my sales keynotes have been focused on AI over the past six months. There’s a huge interest in investing in AI sales tools but many organizations are missing the exponential sales mindset and organizational DNA required to truly benefit.

Sell 59

Sell Networking Sales Technology 59

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 107

Campaign CTR Retail Networking 107

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

B2C 110

B2C Lead generation B2B Campaign 110

Search Engine Land

OCTOBER 31, 2023

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. This means that Google’s algorithm flagged a policy violation in your feed.

Product 115

Product Promote Networking Contact 115

Martech

FEBRUARY 26, 2024

If your product is priced too high compared to competitors or if customers perceive it as overpriced, it may impact sales and profitability. Marketing Channels: Review your marketing channels to ensure they are effectively reaching your target audience. See more about how marketers are using MarTechBot here. What could be wrong?

Price 96

Price Strategic planning Referrals Sales 96

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts.

Launch 124

Launch Campaign Education Process 124

Heinz Marketing

NOVEMBER 23, 2023

This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

GTM 121

GTM B2B Technology Technology 121

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out. Why we care. Get MarTech!

Retail 117

Retail Networking Education Campaign 117

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Not strictly martech, but interesting. Get MarTech!

Gaming 116

Gaming Campaign Contact Prospecting 116

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On I call this ‘feet on the street,’ and it’s still extremely important.

Customers 116

Customers Cold Call Territory Launch 116

Martech

APRIL 19, 2024

Channel selection: Selecting the correct channels is vital for effective local advertising. Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets.

Retail 108

Retail Campaign Strategize Strategic planning 108

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

UX 123

UX Manufacturing Clients Growth 123

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Why we care. Programmatic DOOH. A campaign in the U.K.

Campaign 121

Campaign Retail Gaming Networking 121

Sales Hacker

SEPTEMBER 29, 2023

Subscribe for free to receive new posts and support my work. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI.

GTM 100

GTM Growth B2C Territory 100

Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The days when one channel is used for the discovery of products and services and requires a transition to a separate channel for purchases, will soon be far behind us.

Service 89

Service Customers Product Process 89

Salesforce

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches? What are the types of sales pitches?

Pitch 109

Pitch Sales Prospecting Clients 109

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 85

GTM Customers CRM Go To Market 85

Partners in Excellence

JANUARY 15, 2024

Many of our news feeds present content based on that which we have read and consumed in the past. Facebook, LinkedIn and other social channels are (in)famous for feeding us content based both on our interaction with the content and their insight into activity on other sites. In your social channels, search for different content.

Represent 118

Represent Presentation Up-sell Clients 118

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Launch 107

Launch Campaign Technology Technology 107

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Alyce will operate as Alyce by Sendoso in the immediate future. Terms of the deal were not disclosed.

Prospecting 96

Prospecting Process Customers Sales 96

Search Engine Land

APRIL 29, 2024

Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 99

B2B Lead generation Education Campaign 99

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

Objectives and Key Results 109

Objectives and Key Results UX Manufacturing Technology 109

Martech

APRIL 23, 2024

How are companies succeeding in this new era of marketing? Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Government 68

Government Campaign Customers Follow-up 68

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. This is the third of a four-part series on the North Star goals that set category leaders apart from their peers.

Minimum Viable Product 130

Minimum Viable Product Customers Strategic planning Manufacturing 130

Martech

MARCH 12, 2024

It won’t just appear, it’s not clean and simple like other marketing channels. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Ask them to explain why you are using certain social channels and what is the goal of each.

B2B 81

B2B Strategize Networking Promote 81