The Google anti-trust trial: A deep dive into the details
Martech
OCTOBER 23, 2023
The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. He cited an example where switching to Bing from Google on an Android 12 phone required 10 steps, describing it as “considerable choice friction”, reports Business Insider. Google is ‘using clicks in rankings’ (Sept.
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