Search Engine Land

FEBRUARY 20, 2024

Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Veteran SEOs should have a few issues translating their skills from other content forms to video SEO.

Real Estate 123

Real Estate Campaign Technique Clients 123

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. What YouTube is saying. Why we care.

Growth 109

Growth Process Product 109

Iannarino

MAY 10, 2022

How effective is video training? Pretty darn effective, it turns out. Learners remember an average of only 10% of the content they learn by reading, but up to 95% of content they learn audio-visually.

Sales 263

Sales 263

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Follow-up 119

Follow-up Growth Engineering Technology 119

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 112

Retail Growth Process Advertising/ Marketing 112

Search Engine Land

APRIL 12, 2024

The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts.

E-commerce 116

E-commerce Contract Promote Campaign 116

Search Engine Land

JANUARY 31, 2024

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. TikTok videos in featured snippets. TikTok videos aren’t new to Google SERPs.

Real Estate 118

Real Estate Engineering Promote 118

David Meerman Scott

MAY 16, 2024

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

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Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. How it works.

Conversion 113

Conversion Campaign Process Customers 113

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Launch 57

Launch 57

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. Where are Video and Connected TV (CTV) ads served? Why we care. How it works.

Launch 127

Launch Product Campaign Represent 127

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). Julia Karr, Global Product Expert, Video, YouTube, said in a statement: "Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed and Shorts ad formats. Why we care.

Campaign 125

Campaign Strategize Launch Engineering 125

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing.

Gaming 104

Gaming Start-ups Follow-up Engineering 104

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

User Experience 111

User Experience Networking Process Product 111

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. Ad duration.

Campaign 115

Campaign Conversion Process 115

Search Engine Land

FEBRUARY 7, 2024

New video highlights in Edge. Additionally, the new video highlights feature allows you to enhance the user experience for video viewers with minimal effort on your part. Additionally, the new video highlights feature allows you to enhance the user experience for video viewers with minimal effort on your part.

User Experience 121

User Experience Process Customers 121

Search Engine Land

DECEMBER 20, 2022

Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.

Technology 139

Technology Technology Engineering 139

Search Engine Land

NOVEMBER 13, 2023

Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. ” What are learning video rich results.

Territory 109

Territory Education Engineering 109

Search Engine Land

OCTOBER 24, 2023

Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Read Google's Display & Video 360 overview for more information on these features. The post Google investigating Display & Video 360 issue appeared first on Search Engine Land. Why we care.

Campaign 103

Campaign Engineering Process 103

Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. Read our report on how non-skippable video ads may harm engagement for more information. Why we care. First look.

Consult 107

Consult Follow-up Process 107

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. YouTube Shorts is a video format that allows users to create, share, and watch vertical short-form videos that last 60 seconds or less. Videos on Demand. Why we care. Business email address Subscribe Processing.

Process 111

Process 111

Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off.

User Experience 136

User Experience Engineering Process 136

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 107

B2B B2C Entertainment Education 107

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why?

Campaign 103

Campaign Conversion Process 103

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns.

Real Estate 104

Real Estate User Experience Strategize Closing 104

Search Engine Land

NOVEMBER 28, 2023

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. Summaries of video content may also enhance users’ experiences. Show me a video.” Bard can then provide more detailed information about the video. Why we care.

Entertainment 103

Entertainment Follow-up Start-ups Conversion 103

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. If you aren’t creating video content yet, you should seriously consider it. What is video content?

Entertainment 94

Entertainment Education Engineering Follow-up 94

Search Engine Land

APRIL 11, 2023

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Interesting… TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY — Matt Navarra (@MattNavarra) April 11, 2023 User reactions. The post 10 minute TikTok videos are gone appeared first on Search Engine Land.

Trust 110

Trust Engineering 110

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Entertainment 105

Entertainment Consult Gaming Promote 105

Search Engine Land

MAY 4, 2023

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. The description property is no longer required for Video structured data items, Google wrote here.

Click Through Rate 141

Click Through Rate Engineering 141

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Search Engine Land

OCTOBER 26, 2022

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says. How convenient! Not new(s).

Engineering 97

Engineering 97

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively.

Launch 117

Launch Process 117

Search Engine Land

OCTOBER 24, 2023

TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. Meanwhile, the extended video format offers increased potential for integrating in-video ads. Why we care. YouTube comparisons. Looking ahead.

Consult 105

Consult Engineering Follow-up Start-ups 105

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies. Amazon is in talks to introduce an ad-supported tier to its Prime Video platform.

A/B testing 96

A/B testing Objectives and Key Results Campaign Strategize 96