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4 Best Practices for Building a Successful Sales Culture

Anthony Cole Training

We know that there are four things that separate high-performing banks from their peers in terms of their sales and revenue growth. Banks that embrace these four things will almost always outperform the competition. These activities are validated by the Objective Management Groups 30-year history of sales skills assessments across the country.

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Evaluate LLM Agents for Enterprise Applications with CRMArena-Pro

Salesforce

Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Enterprises across industries are starting to deploy AI Agents at scale, moving beyond simple chatbot interactions to more sophisticated workflows. Todays AI agents are often single-task specialists a service agent that summarizes conversations, or a sales assistant that suggests next-best action

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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

If you're in field sales, you know the reality: You spend hours every week sitting behind the windshield, staring at traffic that's moving at the speed of molasses. Whether you're dealing with Atlanta's notorious I-285 parking lot or any other major city's rush hour nightmare, that windshield time is either making you better or making you bitter. Recently on the Ask Jeb segment of the Sales Gravy podcast, Jacob Kimrey asked about helping his field sales team maximize their productivity while stu

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There Is NEVER “Just One Way!”

Partners in Excellence

I see so much talk about GTM, selling, marketing, customer service strategies. Too many claiming, “We have found the way… ” Others saying “Here is the playbook for your GTM strategy… ” In some sectors, like SaaS, we’ve seen many organizations struggle and fail by implementing the “SaaS GTM model.” The SaaS PLG motion differs from the SaaS individual/team focus which differs from SaaS technologies that can only be implemented on an enterprise

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

Snowflake vs. Databricks: The $1.25 Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.

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Podcast - From Tactics to Truth with Matt Long

Membrain

In this episode of The Art and Science of Complex Sales Podcast, were joined by Matt Long , co-author of Winning Faster and co-founder of Strategic Sales Optimization. Together with host Paul Fuller, Matt shares the lessons from his 25-year journey through enterprise software sales and why structure, not improvisation, is what unlocks consistent success in complex deals.

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Throughout my feeds I see the alarm bells, “AI is coming for your job!” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). There are thoughtful articles in major newspapers about the impact of AI on jobs and work. In the past week, we’ve seen alarming reports about unemployment caused by AI.

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Beyond the echo chamber: Reimagining go-to-market impact

Highspot

Reflecting on my 25+ years leading revenue organizations, one thing has remained constant: the pressure to deliver consistent, predictable growth. Yet for much of that time, the concept of enablement has occupied a curious place in the business lexicon, important, certainly, but often misunderstood. Enablement was a well-intentioned category, championed by many leaders, myself included.

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The Wild Ride of Informatica: 32 Years, 2 IPOs, to $8 Billion Acquisition by Salesforce

SaaStr

Informatica acquired for $8 Billion! Boom!! But founded … in 1993! First IPO in 1999 First acquisition for $5.3 Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

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Full AI Keynote – Shane Gibson Speaker on Sales and Sales Leadership with AI

Closing Bigger

By Shane Gibson Keynote AI Speaker and Sales Author This is podcast is my full AI Sales Keynote that I delivered in Montreal, Quebec (Canada) at the MicroAge Innovation Conference almost a year ago. This conference was a business growth focused conference for IT Channel MSPs and MSSPs across Canada. There’s a few stats that needed updating but I decided to share it with my podcast listeners anyway.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Real Reviews of Digital Sales Rooms: What Sales Pros Are Saying about SalesHood

SalesHood

Real reviews of digital sales room software from sales leaders using SalesHood. Discover how DSRs improve buyer engagement, deal tracking, and close rates.

Sales 52
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Is Your Brand Invisible to AI? The New Rules for B2B Marketing

G2

AI is revolutionizing B2B marketing, reshaping SEO, and influencing buyer behavior. Learn how to adapt your strategies to get ahead in an AI-driven world.

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Four steps to an AI-ready insurance revenue org

Highspot

The insurance industry has a long, storied history. In the U.S., the oldest insurance firm is the Philadelphia Contributorship , which was founded in 1752 by Benjamin Franklin himself. While insurance companies are known for their lengthy histories, they have less of a reputation for innovation. A 2024 survey from Earnix found that 77% of insurance companies still use outdated, legacy technology Even as fast-moving InsurTech startups disrupt the industry, insurance companies are still slow to em

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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Drive smarter marketing—with data that leads by Edna Chavira

Martech

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

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What Is Sales Content? Definition, Examples and Best Practices

SalesHood

Discover what sales content is, why it matters, and how to manage it effectively. Learn how AI and modern tools like SalesHood drive sales content success.

Sales 52
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How to Spot, Re-engage, or Replace Underperforming Reps in 2025

Salesfolks

Sales leaders must look in the mirror and ask: Are we creating a culture where excellence is sustainable? Where feedback flows freely? Where purpose is part of the pitch? Quiet quitting isnt just a talent challenge. Its a trust challenge. The best teams solve it with empathy, clarity, and yesaccountability.

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Building a high-performing channel ecosystem

Highspot

Imagine if you walked into the office one morning and, all of a sudden, were expected to build and deliver a compelling presentation about a new, company-wide initiative that, before that moment, you had never even heard of. What would you be feeling? Panic is probably an understatement. Unfortunately, thats the exact scenario that partner sellers often find themselves in.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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From Hours to Minutes: JPW Industries’ Order Processing Transformation with Salesforce Partners and AI

Salesforce

At JPW Industries, customer satisfaction is an integral part of the company culture. As a prominent leader in woodworking and metalworking tools, JPW firmly believes its success is rooted in customer trust. To advance their customer-first approach, JPW wanted to leverage AI to offer their customers faster, 24/7 service. The Burden of Manual Process Driven by a customer-first mindset, JPW sought solutions to improve service and reduce order processing times.

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Salesforce finally bags Informatica to bolster AI push

Martech

After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in

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Global AI Adoption Statistics: A Review from 2017 to 2025

G2

These AI adoption statistics cover the evolution of artificial intelligence between 2017 and 2025. Check out the major events that influenced AI adoption.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. And where it will be very soon. The AI-Native CRO: How Revenue Leaders Must Evolve or Risk Obsolescence 4 Top Learnings for Revenue Leaders 1. AI Curiosity Is Now a Firing Offense to Lack.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Move fast without breaking things: How the banking industry can safely drive AI innovation

Highspot

Not every industry is meant for innovation at all costs. Move fast and break things is a legendary mantra in Silicon Valley, but some organizations cant afford to make mistakes. In banking and financial services, even one small error can have dramatic consequences. Like many industries, youre dealing with clients personal information. In January 2024, the lending firm LoanDepot suffered a cybersecurity incident in which hackers stole personal information from 17 million customers; that incident

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What If We Started Thinking About Durable Revenue and Revenue Quality?

Partners in Excellence

We’ve been trained to worship the recurring revenue model. It’s the star metric in every SaaS pitch deck, with ARR growth as the bedrock of business models. It dominates our feeds, the press and much of our thinking in business. Unicorns have been built on this recurring revenue model. But lately, that model has been shaky. And, I have to confess, I’ve always been a little confused.

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What’s inside IAB and MRC’s attention measurement guidelines

Martech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

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Don’t Let AI Make You Lazy: Leadership Still Matters Most

Membrain

The world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, its AIagain. As sales leaders, were encouraged to believe that AI will not just optimize our pipelines but redefine what it means to sell. But heres the hard truth: most are falling for the same old trap: mistaking tools and information for transformation.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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Dear SaaStr: How Much Equity Do You Give to Employees at Different Stages of Growth?

SaaStr

Dear SaaStr: How Much Equity Do You Give to Employees at Different Stages of Growth? Equity allocation changes dramatically depending on the stage of your company and the role of the employee. Here’s a breakdown of how to think about it at different stages of growth: 1. Pre-Seed / Seed Stage (Pre-Revenue or <$1M ARR) At this stage, you’re compensating for high risk with high equity.

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Meeting Modern Buyers Where They Are – 3 Tips for Stronger Engagement

Highspot

The buying journey has changed dramatically. With more self-service, fewer live interactions, and higher expectations, todays buyers demand smarter, faster, and more tailored experiences. Yet many companies are still relying on outdated approaches that fail to connect. Research from the State of Sales Enablement Report 2025 emphasizes this disconnect: nearly half (47%) of organizations today struggle with their customer experience, and 41% say buyer engagement is a key challenge.

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Salesforce's $8B Bet on Informatica Signals the Dawn of Reliable AI Agents

G2

Salesforce's $8 billion acquisition of Informatica combines robust data management with AI agent platforms to solve enterprise reliability challenges. Learn how this strategic deal could accelerate autonomous AI adoption.

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How to integrate CTV with other PPC channels for a full-funnel growth loop

Martech

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.